Trupanion Announces Partnership with Veterinary Purchasing Group

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The partnership will bring awareness of pet insurance to VPG’s 1,000+ veterinarians.

Trupanion, a leading provider of pet insurance in North America, today announced that it has partnered with North America’s fastest-growing group purchasing organization (GPO) to bring more awareness about all the benefits of pet insurance to Veterinary Purchasing Group’s (VPG) more than 250 member hospitals.

“As we expand our presence in North America, promoting the importance of training and relationship building at veterinary practices, working with VPG was a natural partner to grow our mutual interests across several states in the Northeast and Midwest,” said Darin Nelson, Senior Vice President at Trupanion. “VPG has developed a unique consultative approach with practice owners where they have been able to achieve outstanding engagement and support for the products and services with many leading veterinary companies.”

VPG has chosen Trupanion as the pet insurance provider that can increase profits for the more than 1,000 veterinarians the organization represents in private practice. According to Trupanion data, Trupanion policyholders visit veterinary clinics twice as often and spend 59% - 144% more on veterinary care – clearly adding to the veterinary practice’s revenues and profit margins.

"We believe Trupanion has created a superior insurance model that allows both pet owners and veterinarians the ability to provide the highest level of care by removing unexpected financial concerns for pet owners,” said Scott Crawford, DVM, Principal and Co-Founder of VPG. "As a veterinarian, I am very excited to see our members’ profitability improve each year and just as pleased to see my peers working together to accomplish this goal.”

About Trupanion®
Trupanion is the second-largest pet insurance provider in North America1 and an industry leader, offering cat and dog insurance in the United States and Canada. Trupanion’s policy includes coverage of hereditary and congenital conditions with no payout limits per incident, per year, or over the lifetime of the pet. Trupanion’s corporate culture includes an office with 250 employees and 90 dogs and cats (a 3:1 human to pet ratio). Trupanion Inc. owns American Pet Insurance Company (APIC). APIC, which has earned a Financial Stability Rating® of A, Exceptional, from Demotech, Inc. underwrites Trupanion. For more information call 800-569-7913 or visit You can also follow Trupanion on Twitter or Facebook.

1North American Pet Health Insurance Industry Report, 2012

About Veterinary Purchasing Group®

Veterinary Purchasing Group (VPG) was established in 2010 to strengthen the purchasing power of independent veterinarians by combining the purchasing volumes of multiple hospitals. The purpose of VPG is to bring down veterinarians’ cost of goods and to bring clarity to the marketplace. In a competitive marketplace, understanding what peers are paying, and being competitive with the corporate chains is critical. VPG started with just 10 member hospitals and has grown into a group of more than 250 veterinary hospitals representing over 1,000 veterinarians in private practice.

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Heather Kalinowski
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