St. Louis, MO (PRWEB) August 23, 2013
SceneTap, a Chicago-based technology company that produces and provides businesses with real-time customer analytics and information, is launching at more than 40 bars in the St. Louis area on Friday, Aug. 23. SceneTap’s launch party will begin at 10:30 p.m. on Friday at Lucas Park Grille, 1234 Washington Ave.
As part of its new marketing campaign, “Make SceneTap Your Wingman,” the company enlisted world-renowned wingsuit flyer and BASE jump athlete Alexander Polli to jump out of a plane over St. Louis and soar over the skyline in his wingsuit. The jump, which was scheduled for 6 p.m. on Friday, has been postponed.
SceneTap and Polli had conversations with local government officials and the Federal Aviation Administration (FAA) leading up to the event. In recent conversations, new security concerns were raised that require the stunt to be delayed until further notice.
“We are disappointed to receive last minute communications from government agencies that contradicted the assurances we had received earlier from the FAA and other authorities,” said Cole Harper, co-founder and CEO of SceneTap. “These agencies are first and foremost concerned with public safety, and the attention of the event created new complications that need to be addressed. We understand their position and look forward to scheduling the wingman flight for another date.”
A video featuring Polli’s St. Louis-area practice flights will be made available on YouTube.
“I have been prepared for this event for weeks,” said Alexander Polli. “We had practice flights for three days this week and were ready to charge the castle. I look forward to returning to St. Louis and representing SceneTap in the future to help promote a mucho mucho awesome application.”
SceneTap’s hardware and software technology automatically and anonymously provides aggregate information to business owners on the crowd size, gender ratio and average age of patrons at a given place. Using SceneTap, business operators receive valuable customer analytics, behavioral insights and analyses that aid with marketing, operations and staffing effectiveness. The company works with more than 500 clients across retail, real estate, entertainment and hospitality industries.
SceneTap, which launched in July 2011, will roll out at more than 40 St. Louis bars this weekend. The company has more than 350,000 users and is live in 13 cities in the United States.
SceneTap is a data technology company that provides real-time foot traffic and demographic analytics for businesses in the retail, real estate, entertainment and hospitality industries. Its website and mobile applications provide consumers with real-time information related to nightlife establishments in a given city, including how many people are at a venue, the male-to-female ratio and the average age of everyone inside. Since launching in July 2011, SceneTap has acquired more than 350,000 users and showcases more than 70 Chicago bars. The company will soon feature Boston nightlife and complete a rollout of more than 40 St. Louis bars. To explore all that SceneTap has to offer, visit scenetap.com or download the free iOS or Android application.