The New Wiggles® Toy Line Debuts Exclusively at Toys“R”Us® Stores Nationwide and Online at ToysRUs.com

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Launch of Wicked Cool's preschool toys coincides with North American “Taking Off!” concert tour and showcases The New Wiggles!

The New Wiggles Toys Line from Wicked Cool Toys®, Debuts exclusively at Toys "R" Us®

The Wiggles have been taking off around the globe, and we are thrilled to bring our brand-new toy line to millions of preschool-aged children and families who absolutely love their energetic spirit."

The world’s most famous children’s entertainment group, The Wiggles, has a lot to wiggle, sing and dance about! Their new toy line from U.S. Toymaker Wicked Cool Toys®, will debut exclusively in late August at Toys“R”Us® stores nationwide and online at Toysrus.com to coincide with The Wiggles' North American “Taking Off!” concert tour. Sure to make Wiggles’ fans shimmie and shake, the new Wicked Cool Wiggles toys are based on the beloved children’s property, and feature the highly anticipated new cast and music from their 2013 “Taking Off!” CD.

“The Wiggles have been taking off around the globe, and we are thrilled to bring our brand-new toy line to millions of preschool-aged children and families who absolutely love their energetic spirit," said Wicked Cool Toys Co-Presidents Michael Rinzler and Jeremy Padawer.

“The Wiggles and Toys“R”Us have been incredible partners for many years, and we are excited to introduce dedicated fans to our exclusive Wiggles product line, including plush, cars, musical instruments and so much more,” said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys, Toys“R”Us, U.S. "With this all-new assortment, preschoolers will love recreating moments from the show by bringing their favorite characters to life through play.”

"It's a new era of fun for The Wiggles and our fans with the release of the new Wiggles' toy line! Anthony, Emma, Lachy and Simon are a part of the daily lives of North American families with their Ready, Steady Wiggle! TV series on Sprout, live concerts across the globe, CDs and DVDs. Now, the final piece of the puzzle is complete with the release of The Wiggles' new toy line," said Paul Field, Managing Director, The Wiggles.The Wiggles line, aimed at Wiggles fans ages 2-6, features plush items, musical instruments and more.

Let's Jam!

The Wiggles Wiggly Microphone - Singing with the Wiggles is so fun when using the Wiggly Microphone! This Microphone features two songs including "Hot Potato" and"Do the Propeller." Includes 3 AG13 batteries.

The Wiggles Drum Set - Play along to your favorite Wiggles music with this 6-piece Wiggles Drum Set! The drum stores all of your pieces for easy clean up and playing on the go! No batteries required.

The Wiggles Musical Guitar - Take the stage with the Wiggles Musical Guitar! Play along to your favorite Wiggles songs including "Do the Propeller," "Rock-a-Bye Your Bear," "Beep! Beep! Buckle Up!" and "The Shimmie Shake" & "Hot Potato." Includes 3 AA batteries.

The Wiggles Musical Keyboard - Take the stage with the Wiggles Musical Keyboard! Play along to your favorite Wiggles songs including "Fruit Salad," "Ready, Steady, Wiggle!" and "Can You (Point Your Fingers, and Do the Twist?)" Includes 2 AA batteries.

Let's Go for a Ride!

The Wiggly Steering Wheel - Pretend to drive the Wiggles Big Red Car with this Wiggles Big Red Car Steering Wheel! Makes realistic car sounds, plays phrases from the Wiggles and listen to three Wiggles songs, "Toot Toot, Chugga Chugga, Big Red Car," "Beep Beep! Buckle Up!" and "Rock-a-Bye Your Bear." Includes 2 AA batteries.    

Big Red Car Keys - You can pretend to drive the Wiggles Big Red Car with the Big Red Car Key Set! The key ring is shaped like a steering wheel, holds three plastic keys, plays realistic car sounds and even features the Wiggles song "Beep! Beep! Buckle up!" Includes 2 AG13 batteries.

Bump N' Go Big Red Car - Adventures await your little one with the Wiggles in their famous red car. They bounce around as the wheels roll and when the bumper's banged, you'll hear your favorite Wiggles song "Toot Toot, Chugga Chugga, Big Red Car." Includes 3 AA batteries.

My Friends The Wiggles!

10" Wiggly Friends Plush - Wiggles friends Dorothy and Wags are soft and snuggly! These cuddly friends measure 10" tall, and make perfect cuddly additions to any nursery or stuffed animal collection. No batteries required.

The Wiggles Figures Pack - Have some fun with the Wiggles 4-Pack Figure Set. These figures include, Simon, Anthony, Emma and Lachy. No batteries required.

Celebrating their 22nd year in 2013, The Wiggles have created a catalogue of music, television, video and film that have proven to be modern classics. In 2013, The Wiggles debuted a fresh lineup with three new members following Greg Page, Murray Cook and Jeff Fatt's retirement from the band to take on behind-the-scenes roles in songwriting and content development. Emma Watkins, Lachlan Gillespie and Simon Pryce will join founding member and Blue Wiggle Anthony Field as the new Yellow, Purple and Red Wiggles for an exciting new era that will continue to delight generations of children who are captivated by their unique brand of music, fun and learning. Emma, Lachlan and Simon have been part of the Wiggles live shows for several years and are already known and beloved by kids and families around the world.

About The Wiggles
The Wiggles, the world’s #1 preschool entertainers, have performed over 350 shows to more than 1.5 million fans since 2005 in the United States alone. The Wiggles perform over 200 shows annually across four continents and their shows are seen on TV in over 120 countries worldwide. The Wiggles’ “Ready Steady Wiggle” television series can be seen daily on Sprout, the 24-hour preschool network. Since July 7, 2012, fans have also been able to watch The Wiggles on NBC’s new Saturday morning preschool block, NBC Kids. The Wiggles have sold more than 23 million DVDs and videos, 7 million CDs and 8 million books in the United States, Canada, United Kingdom, Australia and New Zealand. You can also follow the gang on Twitter via Twitter.com/TheWiggles or become a fan of their official Facebook page Facebook.com/TheWiggles.

About Wicked Cool, LLC
Wicked Cool, LLC is a Pennsylvania-based toymaker with offices in Pennsylvania, California and Hong Kong. Wicked Cool has a diverse portfolio of playthings for all ages. Founded in the Summer of 2012, the Wicked Cool Toys partnership team consists of Michael Rinzler, Thomas Poon and Jeremy Padawer. The company develops and brings to market proprietary lines and licensed product, including Teenage Mutant Ninja Turtles®, Scanimalz™, WWE™, The Wiggles® and My Girl’s Dollhouse™. Visit http://www.wickedcooltoys.com and follow the Company on both Facebook and Twitter. http://www.facebook.com/wickedcooltoys | @wickedcooltoys

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 660 international stores and over 165 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products.

Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contacts:
Ida Yenney & Samantha Xenis
GennComm for Wicked Cool | Toys“R”Us, Inc.        
(818)839-1410 | ida(at)genncomm(dot)com | @GennComm| (972)617-5306| Samantha.Xenis(at)toysrus(dot)com     

Alicia Gold
5W PR for The Wiggles
(646)430-5155

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