San Francisco, CA (PRWEB) August 26, 2013
San Francisco technology company trueAnthem was honored with a 2013 Great Mind Award from the Advertising Research Foundation (ARF) for advances in measuring social influence and earned media.
According to studies, 92 percent of consumers trust earned media—such as recommendations from friends and family—over all other types of advertising (source: Nielsen).
The ARF award recognized trueAnthem for its leadership and technology that uncovers business-building, actionable insights from influence and earned media—insights that are shown to improve the quality and effectiveness of advertising and marketing. trueAnthem’s insights allow digital publishers to grow social referral traffic and ad revenue by promoting the most viral content and activating social influencers.
In March, trueAnthem was issued a U.S. Patent (US8407179) for technology that determines and analyzes social influence. trueAnthem’s patented tracking technology maps the viral spread of content as it is shared from person to person across the web.
“It is a great honor to be recognized as leaders in social influence and earned media measurement,” says trueAnthem CEO, Chris Hart. “The ARF award affirms what we have believed from the start—our approach to social influence can drive real results for brands, publishers and campaigns. Our patented technology is just one of the ways we create unique value for our clients.”