Better Local Search Marketing through a Better Website

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My Local Leads, a Maine firm specializing in online lead generation for local businesses, provides some helpful tips on improving reach and conversion through effective website design and function.

Local businesses will find that all the advertising in the world online provides little benefit without an effective website to direct that traffic to. As one of the many services provided by local search marketing firm, My Local Leads, affordable Wordpress websites provide all the necessary features to maximize the efficiency, functionality and reporting of a website while simultaneously allowing companies to easily update and control their website.

Of course, a business wants a slick looking website that people will be able to easily understand. Some companies bring on designs that are too involved and busy, making it difficult for users to find important information or navigate the site. The site design needs to be clean, simple, and follow the basic rules of graphic design—choosing colors that work well together, knowing where prime landscape is based on common human eye movements, and so on. With more than 60 percent of people looking at their smartphones to find local businesses today, mobile marketing has become an important part of overall site design as well. Today’s website must be mobile friendly.

Another important part of website design for local businesses today is actively engaging consumers—both existing customers and potential new customers. There are a number of ways this can be done easily. Tie in social media marketing efforts by connecting social accounts from Facebook, LinkedIn, Google Plus, Pinterest, and others on pages and posts of the site. Allowing comments on blog posts takes some work, as the comments must be screened and monitored to avoid spam, but can prove beneficial as it provides one more chance to connect with customers. If the staff and demand is available, adding a live chat option is relatively easy. Also, be sure that the site has a prominent contact form for people to quickly fill out for quotes or questions.

Stagnant web pages do not tend to fare well in today’s fast paced, hyper connected world. Websites need to be updated frequently to maintain timely relevance. This does not mean that the site needs an entire re-design every few months. Instead, regularly adding content over the course of each month helps bring the search engines back to re-evaluate the site and heightens the chance of more people finding the site.

The site should include content that is easy to find and easy to search. This means that pages should use friendly names rather than page names automatically generated from a code. These page titles should align with menu options and a site map also helps.

By keeping a site fresh, tying it in with other forms of online marketing for local businesses, and making it easy to use, business owners can greatly enhance the generated leads and even conversions.

My Local Leads helps local business with search engine optimization, website design and development, mobile marketing, and more. They can help manage a local businesses online reputation and provide valuable insight when it comes to online lead generation and customer retention.

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Chris Moreno

Cameron Corniuk
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