Portland, Maine (PRWEB) August 25, 2013
Online, content is king, but many businesses struggle to achieve better local search engine optimization even after developing several pages worth of content for their website. My Local Leads, a firm specializing in local search marketing, sees this on a regular basis. There are a number of reasons local businesses may be failing to gain traction within the organic search results of Google, Bing, and other search engines. Content must be fresh and original. If it is merely derivative of everything else that is already out there, it will be difficult to stick out among the rest. However, with so much content already available online, is it possible to do anything new? The simple answer is “yes.” These tips will help businesses improve their online lead generation strategies through the use of effective content marketing.
One of the first things to understand that while content is king, not all content is created equal. There are certainly those who excel at developing viral videos and internet memes, but those are few and far between. For businesses, it has been shown that informative pieces are the most effective. And, there are two types of informative content. The first is the informative content that has a limited shelf life. This would include industry news such as upcoming or recent trade shows, mergers, and other developments within a specific line of business. The other type of informative content is that which will continue to have relevance for many months and years to come.
The content needs to be high quality. The definition of quality content varies from person to person, but there are some basic rules to keep in mind. These include using natural language and /or proper English. Broken English, improper punctuation, misspellings, etc. can all lead to difficulties in reading and understanding the material. Now, no one is saying every last sentence has to be absolutely perfect. The closer one can get to that, the better. Plus, there is the consideration of following language rules and following stylistic rules. Using style within a website’s content can help to build and define the brand.
Give people what they came looking for within informative pieces. If the article is about how to fix a leaky pipe, the article should not be all about how someone should call a plumber. It should contain information that gives people at least an idea of how to fix a leaky pipe. It might include things to look out for and dangers as to why they may not want to change the leaky pipe on their own. However, if people feel let down by unfulfilled promises of the site, the pseudo-informative content will hurt more than it helps.
Business owners who keep their mind of what consumers are looking for when crafting the content for their site are going to be more successful than those who are simply trying to rely on keyword stuffing and uninteresting, low quality content. Bring something new to the table that gets people interested or excited, however, and the results are highly beneficial for organic search engine optimization.
My Local Leads helps local business with search engine optimization, website design and development, mobile marketing, and more. They can help manage a local businesses online reputation and provide valuable insight when it comes to online lead generation and customer retention.