Visible Spectrum Breaks Barriers With Automated Custom Video Production

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VSI Shatters the Content Barrier With Cloud-Based Platform

Today’s viewers – whatever the platform, demand targeted, custom messages that speak directly to them.

Visible Spectrum Inc. (VSI) has developed a web-based tool for marketing and advertising professionals to create the custom videos necessary to deliver multiple highly targeted messages. The platform is easy-to-use, yet provides pro-level power. Compositions are created using multiple layers for video, images, text and audio. Customizations are done via simple drag and drop replacement of layer ‘placeholders.’ The replacement videos, images and audio can come seamlessly from VSI’s searchable cloud of over 40 million stock assets; or, uploaded by the user.

"The Internet drove the last nail into the mass market’s coffin," said John Malec, CEO and founder of Visible Spectrum. "Today’s viewers – whatever the platform, demand targeted, custom messages that speak directly to them. This means communicating specific attributes to each group, as opposed to ‘one-size-fits-all’ advertisements. “Yet, the more finely targeted a segment, the larger custom message creation cost looms as a barrier. A $500,000 Super bowl commercial amortizes its production cost across 111 million viewers, thus costing $4.50 per 1,000 viewers to produce. But, a targeted piece of hyper local content may reach only 10,000 viewers. To be cost competitive with TV that piece of targeted content has to be created for $45. Yet, the quality of what’s on the screen remains critical to getting those 10,000 viewers to view: How do you create a $500,000 effect for $45? This is the problem VSI solves – custom versions in high quality at low cost through software.”

Small and Medium Businesses (SMB’s) also have a cost problem. Web experts document that having video on your site is critical for SEO. And, to remain compelling, these videos must be refreshed every so often. Yet, costs for a professionally produced two minute video may exceed $10,000. That’s way too high for an SMB that may not have spent $10,000 on building their entire web site.

The Visible Spectrum service was recently featured in, which noted, "Visible Spectrum is the first to the table with a comprehensive, professional-quality offering that makes it possible to create a video-based, hyperlocal marketing campaign – something that until now would have been prohibitively expensive."

Users of the Visible Spectrum platform are able to preview any video prior to rendering, make changes on the fly, and pay only after the final product has been rendered on the Visible Spectrum cloud. Costs for one-time compositions are approximately $125 plus the cost of any third party stock assets, if included. Costs for automated customizations of a creative theme are $15 or less per customization.

The VSI platform supports templates built using full motion vector graphics. Although complex in their structure, users having no more than general office computer skills can easily customize and create full motion, high definition videos with each customization mirroring the same high quality level as the original.

About Visible Spectrum, Inc.

Visible Spectrum, Inc. (VSI), headquartered in Burr Ridge, IL, provides a web-based cloud platform for creating custom, professional quality, HD video for any digital platform – Internet, TV, Digital Out of Home (DOOH) or Mobile. Being entirely web-based, users are provided with complete design tools, upload and compositing functions. VSI’s platform allows seamless search and integration of a digital library that includes nearly 40 million stock images, video clips, illustrations and audio tracks from major stock providers as well as user-uploaded content. VSI’s platform has been used to create over 20,000 videos, with most VSI videos being created directly by end users in approximately 30 minutes.

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David Schutzman
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