Creativity defines an organization’s ability to survive. Companies succeed by relying on creative thinking to consistently produce new ideas.
Sarasota, FL (PRWEB) August 28, 2013
The business innovation consultancy Cobrooke Creative has launched a new website, http://www.cobrooke.com, highlighting its multidisciplinary approach to redefine and solve the problems that stand in the way of thriving business success.
The world abounds with business consultants with MBA’s, PhD’s and years of C-suite experience who are hired to solve the business challenges of their clients. Robert Vecchione, Principal of Cobrooke Creative and trained as an architect/designer, wonders how the same style of thinking that resulted in the challenges business owners face can unveil truly innovative solutions.
Businesses tap Cobrooke Creative to help in developing new products or service processes, sustainable revenue source generation, project management or business culture transformation. Design thinking as path to solving business challenges is not a new concept, but one with expanding support thanks in part to the advocacy of Jon Maeda, the president of the Rhode Island School of Design, recently named #1 design school in the world by Business Insider.
“Creativity defines an organization’s ability to survive. Companies succeed by relying on creative thinking to consistently produce new ideas,” says Vecchione. “Yesterday’s plan may not be right for tomorrow and five-year strategic plans are becoming obsolete. Our mission is to work with your business so you can see its purpose in new ways and then create solutions, anticipate trends and stay ahead of the curve to keep it relevant, competitive and profitable.”
Cobrooke Creative innovation consulting services range from creative thinking workshops to jumpstart an in-house team to more intensive consultation and collaboration tailored to each client’s needs and goals.
Vecchione describes the Cobrooke unique graphic ideation process, the core of their work, in his book “Going in Circles While Moving Forward.” The website and the connective portal shares innovation success stories and Vecchione is an active commentator on design thinking in action on his blog.
The Cobrooke Creative network accesses minds trained in original design disciplines such as architecture and industrial design to visual and graphic design. Their academic credentials include some of the top design schools from the Pratt Institute in New York City to the Instituto Europeo di Design in Milan and combined business experiences in myriad industries and environments. Together they connect the dots of the burgeoning ideas based economy, syncing a web of diverse creative connections that companies can tap and gain insight from directly.