American Women Voted Merry Maids® As Best Cleaning Service for the Home

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Rewarded with the Women’s Choice Award® Seal of Excellence

According to a 2012 Fleishman Hillard Study, today’s U.S. female consumer values the opinion of others and over half of all women consider one of their roles to be that of a broadcaster.

As the leading advocate for female consumers, WomenCertified® is delighted to honor Merry Maids® with the 2013 Women’s Choice Award for America’s Best for Home in the category of cleaning services. This award designation is based on a national survey of more than 5,000 women who were asked to select the brands they would most highly recommend to others.

“It is an honor to have earned the Women’s Choice Award Seal of Excellence. We are fortunate to have the best team members, managers and franchisees, whose careful attention to details and exceptional customer care have made this award possible,” says Tom Coba, president, Merry Maids.

According to a 2012 Fleishman Hillard Study, today’s U.S. female consumer values the opinion of others and over half of all women consider one of their roles to be that of a broadcaster, responsible for helping others make smart choices. So it is not surprising that major brands are focusing on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by collectively identifying the brands most recommended and trusted by women, as well as those that deliver a customer experience worthy of a recommendation.

  •     92% of Americans will seek out the recommendation of others before making a major decision (Nielson Research 2012)
  •     9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (Medelia Monitor 2013)

“Recognizing the top home product and service brands nationwide that are women-friendly and align with women’s identified preferences is important to our mission at WomenCertified in helping women make smart choices,” said Delia Passi, author of ‘Winning the Toughest Customer: The Essential Guide to Selling to Women”.

“We are pleased to salute Merry Maids for its focus on service excellence, a commitment that is recognized by women consumers nationwide,” Passi said.


Merry Maids is the largest home cleaning franchise network in the world. Merry Maids is a subsidiary of The ServiceMaster Company, one of the world's largest residential service networks. The ServiceMaster Family of Brands® provided services and products to approximately 8 million customers during the last 12 months through market-leading commercial and residential service brands including Terminix®, TruGreen®, American Home Shield®, ServiceMaster Clean®, Merry Maids®, Furniture Medic® and AmeriSpec®. Visit for more information about Merry Maids or follow us at and


WomenCertified is a marketing research firm, home to the Women’s Choice Award, the only award that identifies brands that women recommend and serves as a competitive differentiator for businesses. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men. To learn more, visit

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Cara Downs
SSA Public Relations
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Gina Evans Kamler