Knok Reports Home Exchange Industry Doubles Its Market Size During Last Year

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Recent travel activity report published by leading home exchange community Knok shows an exponential increase in new members joining online communities to swap their house or apartment for the first time. Home exchange industry has grown by 81% in the last year reaching more than 230.000 homes in 159 countries.

We aim to create a global community of travelers who can save money on accommodation, stay at a real home and enjoy the local knowledge of their exchange partners.

Peer-to-peer startups expected to revolutionize and personalize the modern travel experience.

The rapid growth in the home exchange market in recent years can be attributed to the development of new, user-friendly technology enabling travelers with compatible travel interests to connect and easily communicate with each other. Internet communities like Knok allow travelers to come to a mutually beneficial agreement, profiting from the expert knowledge a local can provide to navigate a travel experience in their hometown without paying the typically expensive accommodation costs. Members develop relationships built on trust and trade liquidity for a more robust experience.

Knok’s study demonstrates that the home exchange market is not only growing, but also transforming to accommodate for the interests of individuals. With home exchange, members can tailor their search to precisely fit their personal travel desires. Whether members want to arrange their dream honeymoon in Paris without breaking the bank or find a way to live comfortably in Australia for an extended period of time with a handful of small children, the home exchange search system enables them to find opportunities modified to fit their specific travel needs.

Knok looks toward future with commitment to continually enhance and expand innovative services.

“Our vision is to take this great but underdeveloped idea to the next level and make it become more mainstream by providing radical improvements to user experience and the trust of a peer-to-peer community,” says Knok co- founder Juanjo Rodríguez. “By doing this, we aim to create a global community of travelers who can save money on accommodation, stay at a real home instead of a hotel room and enjoy the local knowledge of their exchange partners. From my experience, once you try home swapping, you get hooked on it.”

Many experts agree that the rise in popularity of the sharing economy has only begun to realize its true potential and will increasingly impact the travel industry. Online collaborative communities grow by leaps and bounds every day as more people join in favor of a more personalized way to travel, complete with the insider tips a local can offer to make a home exchanger better informed and able to alter their visit to meet their unique desires.

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Laura Martinez
Knok
+1 4154836257
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