Orange County, CA (PRWEB) August 27, 2013
B2B companies are helping to make infographics the fastest-growing content type on the web. According to a recent survey of the B2B Technology Marketing Community on LinkedIn, more than 50 percent of respondents find infographics to be an effective content marketing tactic.
Jeremy Durant, Business Principal at Bop Design, an Orange County web design agency, offers plenty of good reasons why:
Infographics tell a story. “Prospective customers may be interested in hearing about how your company got started or maybe you’ve got a compelling ‘then and now’ story to tell,” Durant says. “Through a combination of graphics, data and text, an infographic can tell your story in a concise and engaging manner. It also helps to build brand awareness and position you as a thought leader in your field.”
They can explain a complex process simply. B2B service providers sometimes have a process that clients may find difficult to grasp—a proprietary delivery process or client onboarding process. Whatever the situation, using an infographic to visually depict the process is much more enticing than bombarding clients with a page full of explanatory text (which they probably won’t read anyway).
They showcase vital statistics. “You can risk boring your clients with charts, spreadsheets or PPTs filled with written statistics—or you can design an infographic explaining the same thing in a more attractive, user-friendly manner,” Durant says. The best of these infographics combine a series of statistics to create a clearer, more concise argument or conclusion.
For businesses ready to join the infographics bandwagon, keep these tips in mind:
Provide both text and graphics. “Your goal is to describe your product or service using both words and graphics,” Durant says. “Together, they make for a more visually compelling and informative story.”
Make them “viral-friendly.” Infographics are often enthusiastically shared, linked to and mentioned in blogs. To increase the chances of going viral, include social networking buttons, making it easy for people to share the infographic on Twitter, Facebook, Pinterest, etc. Adding an embed box also enables users to include the infographic in their own blogs or websites.
Let people know about your infographic. Although most infographics are about something else (like a product or service), businesses can sometimes get buzz going about the infographic itself. Sites like DailyInfographic and Fast Company Infographic of the Day accept submissions. “You can also tell the story behind the creation of your infographic on your blog or in an industry press release,” Durant says. “At the same time, of course, you’re including the infographic itself, thus generating more potential interest and reader response.”
Bop Design is an Orange County web design agency with offices also in the New York metro area. We express a business values through branding, advertising, design and web design. We also help attract a firm's ideal customer through search engine optimization and search engine marketing. The marketing firm's focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.