Based on the test marketing we did, there is a strong demand for an organic, simple, and environmentally-friendly shaving alternative, as compared to the toxic options commonly available today.
Austin, Texas (PRWEB) August 28, 2013
TICO* Organic Shave Oil is a refreshing, USDA Certified Organic alternative to the shaving industry’s mainstream foams and gels. From its USDA Certified Organic hemp and peppermint formula to its innovative, airless bottle, it is clear that TICO*’s founders, Rayner Smith and Travis McAshan, have created a completely new approach to shaving.
Synthetic foams and gels are no longer universally accepted by consumers, as they are now more conscious than ever of the products they are putting in and on their bodies. “Based on the test marketing we did, there is a strong demand for an organic, simple, and environmentally-friendly shaving alternative, as compared to the toxic options commonly available today,” explained Smith.
TICO* Organic Shave Oil is a four-in-one solution -- a pre-shave + shave oil + after-shave + moisturizer. “Once we created our formula, we labored over TICO*’s ease-of-use,” said McAshan. “Our unique, shatterproof bottle is easy to operate single handedly, lacks cumbersome screw-tops, and is reusable, recyclable, and even travel-friendly.” A certified organic shaving product that yields 150 shaves per ounce is creating quite a stir among consumers.
After two years of testing and revising their formula, relentlessly searching for the perfect bottle design to meet their stringent criteria, launching beta versions, establishing brand strategy, and launching their website, the duo are ready to share TICO* with the rest of us. Well, almost ready. What is an innovative product launch these days without a crowdfunding campaign?
On Monday, August 26th, Smith and McAshan kick started TICO* via a crowdfunding page at http://www.ticoshaving.com/crowdfund as they intend to raise $15,000 in the next few weeks. The campaign exceeded $3,000, or 20% on the first day alone.
To follow their project, you can find them on Twitter @ticoshaving or become a Facebook fan at http://www.facebook.com/ticoshaving. Anyone can donate as little as $1 to help this innovative project come to life. For those that choose to donate more, there are a variety of perk packages available, including receiving one of the first 200 hand-numbered bottles right off the production line.
For more information about the TICO* Organic Shave Oil project or to schedule an interview with Rayner or Travis, please email hello(at)ticoshaving(dot)com or send them a tweet @ticoshaving.