Daytona Beach, FL (PRWEB) August 27, 2013
The Digital Team for Entrepreneur Magazine describes 12 traits of successful online marketers. They are curious, persistent, positive, and trustworthy and never stop learning. Successful online marketers discover why people advocate their brand focus on delighting their top customers with smiles and fun. Startup entrepreneurs and successful brands inspire them to take action with their online marketing.
Similarly, Dr. Betsy Kruger describes 12 marketing strategies for profiting from the 80/20 rule. According to this law of nature, the top 20% of any inputs will produce 80% of the results. Scientists confirm that these key inputs are 16 times better than other inputs. For example, the 80/20 rule predicts that the top 20% of the customers will generate 80% of the profits and will be 16 times more profitable than other customers.
A start-up entrepreneur can profit from the 80/20 rule by focusing on quality, competing on strength, and delegating its weaknesses. An emerging business profits by describing the top 20% of its customers, offering them treasures, and pricing them according to their value to key customers. A profitable ongoing business focuses on key customers by delivering them delight, trumpeting its empathy, and duplicating them. A business maintains its profitability by rewarding its best customers, employees, and suppliers, concentrating its resources, and preparing for changes in these inputs.
Dr. Kruger’s marketing tips inspire entrepreneurs and business owners with "Aesop’s Rules." For example, Aesop’s fable about a lioness and a vixen conveys that “quality, not quantity counts.” The overall marketing strategy is to focus on quality inputs. Aesop’s Fables inspire them to use Aesop’s Rules in their business. They empower a business by focusing its marketing strategy on quality, not quantity.
Wise entrepreneurs focus on these key customers and target similar prospects. These key prospects want the same products and services so they often become key customers. A business succeeds when key customers replace less profitable customers.
"Aesop’s Rules" are posted on her website, BetsyKruger.com This blog includes excerpts from Dr. Kruger’s upcoming book, “Aesop’s Rules: Timeless Marketing Strategies for Entrepreneurs.” The wisdom in Aesop’s fables inspires entrepreneurs to create action plans for a business.
Business Expert Press published “Top Market Strategy: Applying the 80/20 Rule” in 2011. Marketing professors around the world are adopting her book for their marketing classes. Barry Silverstein praises her college supplement as a “profit-generating tool.”
In summary, BetsyKruger.com provides marketing tips to entrepreneurs and small business owners. Her upcoming book, "Aesop’s Rules: Timeless Marketing Strategies for Entrepreneurs" coaches them to create action plans that will spark their profits.
Dr. Betsy Kruger – speaker, coach and author – is the founder of Strategic Power, an A+ rated company with the Better Business Bureau. She has over fifteen years of experience in leading marketing research projects for a variety of corporate clients. Betsy has taught marketing for over ten years at the Thunderbird School of Global Management and other business schools.
She has coached thousands of start-up entrepreneurs to be successful. Her coaching, writing, and speaking are helping entrepreneurs around the world. Betsy has been a guest on many syndicated radio shows. She will gladly customize her ideas for your audience. Please contact Betsy Kruger directly for media interviews, speeches, and articles.