Celltick Announces Partnership with MyPhone to Create Enhanced User Experience Based on Embedded Active

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ICEBERG is the first device by MyPhone utilizing Celltick’s Active lockscreen technology.

Celltick, a global leader in mobile initiated commerce, today announced its partnership with MyPhone, a leading mobile phone company in the Philippines. As part of the partnership, Celltick will create a custom version of Active to enable MyPhone to deliver a more unique user platform on its Android devices. This unique technology enhances user experience by providing faster access to their most favorite and frequently used applications and functions.

A custom version of Active is embedded on MyPhone’s newest phablet, the ICEBERG, to enable users the ability to personalize their devices easier and faster. By providing consumers with access to local and global content, as well as their favorite social media and messaging applications, Celltick and MyPhone’s partnership delivers an evolving, cutting-edge and user-friendly experience.

MyPhone ICEBERG was recently launched in the Philippines with a 5.7-inch HD display, scratch and damage resistant Corning Gorilla Glass 2, and a 1.2GHz quad-core processor. Together, Celltick and MyPhone deliver greater value and a more relevant experience to consumers with targeted coupons that create value for users beyond their mobile device. The partnership also allows MyPhone to drive greater engagement from mobile-initiated business services facilitated through Celltick’s growing commerce ecosystem.

“We chose to partner with Celltick because we wanted to bring the best possible enhanced user experience to our customers in the Philippines,” said Jaime Alcantara, president of MyPhone. “Our interface utilizing Active lockscreen on our ICEBERG phablet allows users much more freedom than a regular Android screen, and will give users the ability to personalize their device and access the most relevant features even faster. We look forward to rolling it out across our entire range of devices.”

“As handset manufacturers play an increasingly influential role in the expansion of Android, it will be necessary for them to create unique value propositions that align with their brand strategy and product positioning, while creating a long-term relationship with their consumers,” said Ronen Daniel, CEO of Celltick. “We are extremely happy to partner with MyPhone, which has led the way in working with us to create true lifetime value for the consumer. The platform will also enable MyPhone to communicate and reach their users over the lifetime of the device. We look forward to helping them build brand loyalty and drive commerce while continuing to provide value to the consumer.”

With this partnership, Celltick continues to expand its reach beyond the core market and operator community to close the loop between mobile marketing and the final transaction resulting from marketing promotions. In 2012, Celltick powered billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 150 million active consumers across 25 countries.

About MyPhone

MyPhone was built out of a goal to be a proudly Pinoy brand that is in the service of providing Filipinos with excellent quality phones at prices within their reach. Over the years, the MyPhone brand has never once strayed away from its vision. From being the first Filipino mobile phone brand, to being the first to offer dual-SIM mobility in the country, MyPhone has always been a pioneer in bringing various developments that are heavy on nationalistic themes and pro-Filipino features. The company considers its products’ customized “Pinoy Content” as its key differentiator. It prides itself to be the only company to offer software exclusively created for MyPhone with a gamut of data such as recipes, jokes, and even prayers.

About Celltick

Celltick is a global leader in mobile initiated commerce. Celltick is unique in creating and managing mass market solutions for mobile operators that closes the loop between mobile marketing and mobile commerce with patented technology and local knowledge. Celltick’s managed solutions intelligently target hard to reach consumers in high growth markets on the home screen of their mobile devices. The company helps mobile operators to provide consumers with services that enable discovery and connectivity to valuable savings and offers, information, services and products. The company drives billions of transactions annually across more than 150 million active consumers in more than 25 countries. A rapidly growing company, Celltick has offices in Europe, Asia, South America and the U.S.

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