The traditional business model, fueled by testosterone and focused on winning at all costs, is irretrievably broken.
Washington, DC (PRWEB) August 27, 2013
Award-winning entrepreneurs Jessica Eaves Mathews and Phil Dyer have co-authored Wonder Women: How Western Women Will Save the World, an entrepreneurial road map that is equal parts business how-to and entrepreneurial inspiration. Mathews and Dyer have leveraged their unique experiences building 7 figure businesses to write this modern manifesto on how women are reshaping the world of business.
Mathews, an award-winning entrepreneur and intellectual property and business lawyer, and Dyer, serial entrepreneur, best-selling author, and speaker have a new take on what’s missing from the boardroom. In Wonder Women, the two bluntly diagnose the testosterone-laden, traditional approach to business as the cause of the extensive, systemic problems facing our economy. In the book, Mathews and Dyer go on to outline how women (and men) can stage a full economic recovery by focusing not just on the bottom line, but by bringing humanity and empathy back to business.
“There is a seismic shift taking place today in the way businesses are launched, how they are run and – most importantly – in how success is measured,” says co-author Jessica Eaves Mathews. “The traditional business model, fueled by testosterone and focused on winning at all costs, is irretrievably broken.”
Wonder Women cleverly instructs entrepreneurs how to identify and activate the 7 key female-centric superpowers that are crucial to business success. By featuring the compelling business stories of dozens of female entrepreneurs including Sara Blakely - billionaire founder of Spanx - Mathews and Dyer explore how women are achieving explosive success and upturning both societal and business norms by introducing a more nurturing, relationship-centered perspective to boardrooms and Main Streets around the world.
Wonder Women features practical guidance on topics like “how to identify one’s ideal client”, “delegating effectively”, entrepreneurial legal issues, and more. Through proven tactics and powerful case studies, the authors illustrate how women everywhere can save themselves and their sanity through entrepreneurship.
On its first day of publication, Wonder Women quickly reached Amazon #1 Bestselling Book status in three different categories: “Women & Business,” “Entrepreneurship Hot New Releases,” and “Management Hot New Releases.” Notably, the book also reached #3 status in overall Entrepreneurship titles and #9 in overall Management titles on Amazon.com.
Wonder Women – How Western Women Will Save the World is available for order on Amazon.com or WonderWomenBook.com. A portion of all book sale proceeds will go to non-profit partners Girl Rising and Room to Read.
About Jessica Eaves Mathews - Jessica Eaves Mathews is America’s Advocate for Women in Business™, an award-winning entrepreneur and intellectual property and business lawyer, best-selling author and speaker. She has been featured on MSNBC, Oprah Magazine, Forbes.com, NBC, Oxygen, Allure Magazine and is the Silver Stevie® award winner for Female Entrepreneur of the Year 2012. She is founder of Leverage Legal Group, the premier, global intellectual property and business law firm for the new economy. Jessica’s team of exceptional, experienced attorneys provide world-class, flat fee legal services, virtual general and outside counsel, and in-sourced legal services.
About Phil Dyer - Phil is an award-winning CEO, serial entrepreneur, best-selling author, writer, and speaker. A graduate of the United State Military Academy at West Point and former Army Captain, he now applies those leadership lessons on today’s dynamic business battlefield and has founded/founded several companies, including a fee-only financial planning firm and a strategic planning/leadership development company. Phil has advised, mentored, and coached hundreds of entrepreneurs and executive teams, from start-ups to top national organizations. A prolific writer, Phil has over 100 business/financial by-lines in major magazines. He is the co-author of VICTORY: 7 Entrepreneur Success Strategies for Veterans and has received several APEX Awards for Publication Excellence.