B2B Ecommerce Specialists Williams Commerce Report Increase in Demand for Magento Enterprise

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Williams Commerce, the Leicester based ecommerce experts for the B2B sector, has reported an increase in demand for Magento Enterprise from manufacturers and wholesalers.

Magneto Associate
In order to enhance the B2B eCommerce experience, Williams Commerce has developed specific modules and carefully selected third party components that add additional layers of useful functionality.

Magento Enterprise, the fastest growing ecommerce platform on the market today, offers businesses a complete ecommerce solution with unrivalled features, scalability to accommodate high traffic volumes and international expansion, first class support from certified professionals and unbelievable flexibility. Businesses are amazed at the level of control they have over customising the look, feel and functionality of their Magento ecommerce site, with the ability to integrate third party applications to meet the needs of unique business requirements. There’s no doubting Magento is the platform of choice for many online retailers, from prestigious names including Harvey Nichols, Gieves and Hawkes, Nike and Tommy Hilfiger along with thousands of fast growing and ambitious online retailers wanting to harness the power of a superb ecommerce platform to take advantage of the online opportunity.

Wholesalers, manufacturers and Importers have been relatively slow to adopt ecommerce and those that have their B2B ecommerce websites have historically been built on custom developed platforms or are a modified retail ecommerce website. Over the past two years Williams Commerce has been leveraging the power of Magento for wholesale and importer ecommerce websites.

Robert Williams MD of Williams Commerce in Leicester has built up a strong reputation as the B2B expert for the wholesale and import sector in the UK. Having built over 180 ecommerce websites since 2009 and pioneered many new elements of B2B functionality to enhance the B2B user experience, Robert offers his take on why he is increasingly recommending Magento enterprise for his trade clients. “Having worked with many wholesalers across the UK, we’ve built a strong understanding of the unique needs of trade customers. As a Magento associate partner, we love working with this platform and believe that many of the Magento Enterprise built in features will offer a fantastic shopping environment for those trade customers buying in bulk. Some of these functions include:

1.    Multiple pricing tiers and different pricing bands per customer.
2.    Product pricing visibility only after a customer has logged in, this is very important for many B2B businesses who want to protect their pricing before log in.
3.    The ability to scale and cope easily with thousands of products and SKUs
4.    Powerful integration of ERP systems through the Magento API.

We’ve been delighted to have contributed in part to the success of these wholesalers who are embracing powerful trade ecommerce technology. Typically, we’ve seen B2B ecommerce sites transact over £1 million annually within 18 months of going live. A well-structured website built on a scalable platform with a solid marketing plan will not only attract and self-service existing trade customers but will have the potential to attract incremental new customers as well.”

In order to enhance the B2B experience, Williams Commerce has developed specific modules and carefully selected third party components that add additional layers of useful functionality. The difference between retail consumers and B2B ecommerce trade customers is that B2B web visitors require a simple user experience of a loyal and repeat customer who is visiting the site several times in a month to buy the same items. It remains very important to market and promote products and new ranges. Robert Williams encourages his clients to strike a balance between good looking, functional design that will enable a streamlined and high converting trade ecommerce website.

Williams Commerce Ltd is based in the heart of the midlands in Leicester and are B2B experts specialising in Magento and Microsoft dot net technology, Digital Marketing, Software and App development and systems integration to wholesalers, importers and retailers across the UK and internationally. Since October 2009, Williams Commerce has been helping companies establish, grow and become multi-million pound businesses online. For more information about Williams Commerce please call 0116 326 1116 or visit http://www.williamscommerce.com.

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Keri Williams
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