MotoNovo Finance Adapting to Digital Point of Sale Trend

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More customers than ever are researching online for car information.

MotoNovo Finance - so much more than motor finance
Dealers need to use the time that was once spent face-to-face with customers developing online content that recreates the traditional 'rapport build' online.

MotoNovo Finance is a company that strives to adapt to the latest trends and needs of their customers. Their recent research has revealed that 83% of their global customers prefer to do research online when it comes to buying a car. Only 17% of customers prefer to telephone the dealership or visit in person.

The research also revealed that 78% of people who did their research online trust these findings. These would-be customers are looking for a high quality online experience which gives them the information that they need to make the purchase. MotoNovo Finance offers online tools that help dealership provide this rich website experience to their customers so that they can improve their customer care.

Creating Quality Online Shopping

In order to provide this online experience that so many buyers are looking for, MotoNovo Finance has developed a suite of tools which will help dealers to create a better online presence. This will allow the dealer to respond to the need for a richer digital presence, so that they can provide their customers with high quality and transparent information. These tools include Quote & Propose and carloanadviser.com. The great news is that these tools are free and available now.

Customers are looking for much more than the bland “template” web design, they are looking for more details on the cars, the dealership, the service, the warranty and of course, the financing options. Karl Werner, MotonNovo Finance’s Head of Sales & Marketing says that, “Having base line information on cars on offer is simply not enough.”

"Dealers need to use the time that was once spent face-to-face with customers developing online content that recreates the traditional 'rapport build' online. They can also insist that their suppliers help to build that online content. After all, for these suppliers the old point of sale marketing needs to go to the new point of sale - and that is digital," states Mr Werner.

About MotoNovo Finance

MotoNovo Finance is a car finance company based in the UK. They offer a full range of products and services and they have been operating for the last 40 years. The company is supported by a multi-national bank, FirstRand, and they are a highly respected and secure organization. They are recognized as one of the leading options in the field for quite some time.

They offer a number of helpful online tools on their website for car buyers, such as the MyCarLocator and the CarLoanadvisor. They also offer an online LiveChat service, which is available on hand during their opening hours.

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Karl Werner
@motonovofinance
since: 09/2011
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Motonovo
since: 08/2013
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