New York, NY (PRWEB) August 27, 2013
Tapad is hosting a conversational based webinar focused on Cross-Screen Engagement.
Are Traasdahl, the CEO and Co-Founder of Tapad Inc. is bringing together Jason Newport, the SVP and Head of Carat’s Mobile Practice with Marc Riccio, the SVP of Business Development the New York Jets to discuss how to optimize consumer cross-screen engagement.
Tapad is excited to host this brand new webinar Wednesday, August 28th at 2pm ET. Key points include, discovering how to pinpoint your specific audience, informing your brand with dynamic cross screen analytics, and of course, CPM, CPA & ROI!
The sheer number of marketing platforms available to marketers today – social, mobile, search, display, email, – can be overwhelming. At every step in the new purchase funnel, companies are trying to reach consumers that are constant motion, some switching screens as much as 27x an hour.
Every brand is trying to make sense of this massive shift in consumer behavior, from retailers to technology companies. It’s forced them to start thinking about a smarter 360-degree approach: How do I best interact with my longtime customers and prospects in a relevant and consistent way across all screens?
Come listen to a panel of experts discuss the future of cross-device advertising and best practices in meeting today's consumer where they live.
Tapad Inc. is the undisputed leader in cross-platform marketing technology. The company’s groundbreaking technologies address the new and ever-evolving reality of media consumption on smartphones, tablets and home computers. Through Tapad, advertisers are now able to get a unified view of consumers across all screens. Tapad has built the most robust, real-time cross-platform audience buying technology available.