SavvyCard® Signs Deal with Miami Association of Realtors

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Tampa Bay startup expands to provide mobile networking tools to 29,000 member realtors.

SavvyCard’s rollout to the Miami Association of Realtors represents a big step in the right direction for Tampa Bay’s entire entrepreneurial ecosystem.

St. Petersburg-based tech startup SavvyCard has entered into a strategic relationship with the Miami Association of Realtors to provide association members with its SavvyCard mobile networking and marketing tools. The Association’s 29,000 realtors will all get their own SavvyCards – shareable, customizable webcards optimized for mobile phones – to help them maintain contacts with prospective customers, track referrals, and showcase properties. SavvyCard, which has been raising capital in part with the help of Tampa’s FirstWaVE accelerator program, is rolling out its webcard framework to specific market segments on the way to broader expansion. Says CEO David Etheredge, “As a startup, this is exciting for us. We’re rapidly expanding our user base and adding new revenues. We’re looking forward to working with the Miami Association of Realtors to offer truly powerful mobile marketing tools to their membership.”

In addition to their own profile cards, Miami Realtors Association members will be able to create interactive SavvyCards for their over 140,000 properties, putting photos, virtual tours, and seller information in one self-contained, smartphone-friendly package. The real estate market itself is huge, but adding new functionality to the core SavvyCard system to support the real estate niche will also help SavvyCard appeal to other sectors. “The functions we’re building are universal in terms of need. They are going to appeal to other mobile and referral-dependent businesses,” says COO Joe Hamilton.

Whether representing a person, a product, a place, a brand, or an event, a SavvyCard can be easily shared by a business or passed on by a satisfied customer, and SavvyCard’s analytics and sharing notifications allow users to follow up on third-party referrals. Rather than just giving a friend a business contact's number on a napkin, or sending a generic vcard, or emailing the name of a favorite restaurant, users can send a SavvyCard with a full array of phone, web, social, and multimedia links. As CTO Dzuy Nguyen puts it, “We’re building a framework with limitless possibilities – a SavvyCard can play a musician’s video, sell an athlete’s jersey, or book a dinner reservation, all in a format the business controls in real-time.”

SavvyCard’s rollout to the Miami Association of Realtors represents a big step in the right direction for Tampa Bay’s entire entrepreneurial ecosystem. SavvyCard’s concept and model were honed in the FirstWaVE tech accelerator program. Tampa Bay also served as a development lab, with SavvyCard building on experience and feedback with local organizations, including Working Women of Tampa Bay and the Greater Brandon Chamber of Commerce.

Realtor-specific SavvyCards will be available to Miami Association of Realtors members in early Q4, but anyone can create a free profile card now at http://www.SavvyCard.com.

About SavvyCard®

SavvyCard empowers anyone to easily build webcards – sharable, mobile optimized websites that can be tailored for any use. SavvyCards can be shared via email and text, allowing users to pass on persistent, information-rich referrals for people, products and services they love – whether or not the recipient is a SavvyCard user. SavvyCard is a great platform for spreading the word about everything from an upcoming event to a favorite musician to a trusted business partner, in a bite-sized, easy to read package perfect for mobile and ready to go viral. With SavvyCard’s powerful backend, users can track their own SavvyCard’s journey across their network, and follow up on referrals in real time. For more details or to sign up for a free SavvyCard account, visit http://www.SavvyCard.com.

About the MIAMI Association of REALTORS

The MIAMI Association of REALTORS was chartered by the National Association of Realtors in 1920 and is celebrating 93 years of service to Realtors, the buying and selling public, and the communities in South Florida. Comprised of four organizations, the Residential Association, the Realtors Commercial Alliance, the Broward County Board of Governors, and the International Council, it represents more than 29,000 real estate professionals in all aspects of real estate sales, marketing, and brokerage. It is the largest local Realtor association in the U.S., and has partnerships with more than 100 international organizations worldwide. MIAMI’s official website is http://www.miamire.com

Media contact:
Lisa Nalewak
lisa(at)savvycard(dot)com
200 Central Avenue
Suite 135
St. Petersburg, FL 33701
P: 727-502-6012
F: 727-502-6858

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SavvyCard
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