London, UK (PRWEB) August 27, 2013
While there was some considerable optimism at the beginning of 2012 that the European Football championships, the Queen's Diamond Jubilee, and the Olympics might help slow the decline of beer consumption in the UK, the duty rise of 5%, along with the predominantly appalling weather that plagued the country for much of the summer, quashed this hope pushing down consumption. In response to this concerning trend, the government opted to end the Duty Escalator resulting in the reduction of duty by 1p per pint; however, this is not expected to have a noticeable financial influence on the industry. These troubled times for the overall beer market, however, has sewn seeds of opportunity for craft and micro-breweries, and prompted a lot of new cider products to the market, and it is sensitivity to these opportunities that will be vital for brewers moving forwards.
Whilst Foster’s has taken up position as the number one beer brand in the UK, all of the top ten UK beer brands contracted during 2012. The losses incurred by these brands, however, provides sizeable opportunities for the next tier of brands: the regional and micro-breweries. Indeed, the rise of the microbreweries has arguably been one of the defining stories of the Beer market over the last decade, with the duty incentive encouraging an explosion in the number of smaller brewers in the UK, which is now estimated to be between 1,000 and 1,500. World beers have also benefitted from this shift in the market, with consumers likely to spend more on beer but drink less of it: whilst volumes are falling, the interest in a rich assortment of beers being on the market is actually rising.
Comprehensive research study “UK Beer Market Insights 2013” worked out by Canadean has been recently published by Market Publishers Ltd.
Title: UK Beer Market Insights 2013
Published: July, 2013
Price: US$ 10,549.00
The report offers an in-depth understanding of the dynamics and structure of the beer market in the United Kingdom. The study presents an analysis of historical (2008-2012) and current market trends; offers in-depth market segmentation – mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type; provides data and analysis of the performance of both local and imported brands, besides reporting on new product activity in 2012. The research examines the industry structure, covers company volumes and profiles leading brewers. Issues such as packaging, distribution channels, market valuation and pricing are thoroughly discussed in the study, too.
More in-demand research reports by Canadean can be found at http://marketpublishers.com/members/canadean/info.html
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