RKS Announces its Design of the Line 6 Sonic Port

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Design is as much about rock ‘n’ roll as rock ‘n’ roll is about design.

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From the body language of the Sonic Port, to the detailing and even the “Ready to Rock!” icon, we collaborated like a band with the brilliant team at Line 6.

RKS’ history of working with musicians has hit another high recently.

The Sonic Port creates the ultimate in technology infused rock-and-roll for guitar players. By bridging IOS technology to the internet, it provides virtual replication of guitar amps and presets while delivering professional quality recording and jamming experiences, like never before.

RKS’ role, was to leverage its history in delivering rock infused innovation and industrial design of; basses and guitars, stands and hangers, and amplifiers and performance speakers for such notable names as Fender, Gibson and JBL to design series of products for the rockers at Line 6.

“From the body language of the Sonic Port, to the detailing and even the 'Ready to Rock!' icon, we collaborated like a band with the brilliant team at Line 6," remarks Ravi Sawhney, RKS CEO and cofounder of RKS Guitars along with Rock and Roll Hall of Fame Dave Mason.

“It has a confident and solid feeling, from the look to how it feels in your hand; you just want to hold it and feel its quality. It needed to ooze state of the art technology with a perfectly intuitive interface, and it does. It’s much more of an aspirational design than anything we’ve seen in the category and takes technology for guitars to a new level.” comments Lance Hussey, Partner and Creative Director at RKS.

About RKS Design, Inc.
RKS is an innovation consulting firm delivering human-focused solutions with global impact. Founded in 1980, RKS utilizes design as a strategic tool advancing client’s ability to focus on people’s needs and aspirations while creating sustainable business results and benefits to society. Working domestically and globally and having won over 150 major industrial design awards, RKS credits Maslow and Campbell’s work as the foundation for its systematic and pragmatic set of frameworks, setting the stage for the creation of experiences that motivate and reward audiences. Read more at http://www.rksdesign.com.

About Line 6
Specializing in modeling amplifiers, recording software, and digital modeling guitars, Line 6 is dedicated to inspiring creativity with its music-creation products.

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Amalia Sawhney
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