Charlotte, NC (PRWEB) August 29, 2013
The ACC Digital Network (ACCDN) officially announced today its launch on Roku® as part of a strategic partnership with adRise, the largest content distribution and advertising monetization engine for streaming and connected TV devices. The agreement makes available ACCDN’s extensive sports programming and highlights to the Roku streaming platform, and represents the next step in the ACCDN expansion into the streaming and connected TV arena.
This collaboration comes on the heels of explosive, record-setting growth in connected TV consumption. The number of TV connections to the Internet will reach nearly 600 million by 2017 -- the U.S. will contribute to more than 1/3 of that with 147 million by 2017. The key driver: viewers being able to watch what they want, when they want, and reporting high satisfaction rates (Digital TV Research Report). Moreover, the Connected TV viewer represents the most engaged, content-inquisitive, media savvy consumer ready to discover and consume new content.
ACC sports fans with a Roku streaming player can access the channel by simply going to the Roku channel store, browsing under the sports category and then adding The ACC Digital Network channel.
After initially integrating with Roku, the ACCDN plans to expand onto additional platforms using adRise's turn-key, one-step solution for distributing content onto streaming boxes similar to Roku and Smart TV's.
“As we enter our third season with the ACC Digital Network, we have expanded our distribution so that it is available on many web and mobile platforms,” said Matt Carstens, EVP and GM of the ACCDN for Silver Chalice. “With the addition of this partnership, we will continue extending our reach into the fast-growing streaming TV space. The timing for the ACC Digital Network launch on Roku is ideal, as we look to the beginning of the 2013 college football season.”
“Streaming and connected devices have seen a massive growth in viewership in the past few years and this has created a huge opportunity, especially for premium content owners, to reach a larger audience and establish a brand as a digital TV destination. We're excited to partner with an innovative media company such The ACC Digital Network,” said Farhad Massoudi, CEO of adRise.
ABOUT THE ACC DIGITAL NETWORK
The ACC Digital Network (ACCDN) is a joint venture between Silver Chalice, a fast-growing digital sports and entertainment media firm and Raycom Sports, a long-time television producer and partner of the Atlantic Coast Conference. The television-quality, cross-platform digital video network covers the spectrum of one of the nation’s top intercollegiate athletic conferences, featuring both live programming and original on-demand content throughout the entire year. For more information visit, http://www.theaccdn.com or subscribe to http://www.youtube.com/accdn.
ABOUT THE ACC
The Atlantic Coast Conference, now in its 61st year of competition and 15 members strong, has long enjoyed the reputation as one of the strongest and most competitive intercollegiate conferences in the nation. ACC members, consisting of Boston College, Clemson, Duke, Florida State, Georgia Tech, Maryland, Miami, North Carolina, NC State, Notre Dame, Pitt, Syracuse, Virginia, Virginia Tech and Wake Forest, continue to build upon the cornerstones on which the league was founded in 1953 with a consistent balance of academics, athletics and integrity. For more information, visit theACC.com and follow @theACC and on facebook.com/theACC.
adRise is the leading content distribution and monetization engine for Connected TV devices. adRise develops (for free) branded apps for all of the major Connected TV devices. We support games consoles, streaming boxes (like Roku and Apple TV), Smart TVs, Bluray players and tablets. Our ad SDKs, which power ad delivery, targeting and realtime analytics, is the standard that most of the advertising world uses to deliver interactive brand advertising to Connected TV devices. Brand advertisers access viewers by leveraging robust targeting and analytics never before available for TV audiences. Premium content owners monetize their content with interactive video ads, EST, and subscription revenue. For more information go to http://www.adrise.com or contact info(at)adrise(dot)com.
Matt Carstens: matt(at)silverchalice(dot)com, The ACC Digital Network & Silver Chalice
Amy Yakola: ayakola(at)theacc(dot)org, The ACC