Notre Dame FCU Sports Grumpy Cat Meme to Attract Gen Y Memberships

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Notre Dame Federal Credit Union’s annual Student Return Week kicked off Wednesday, August 21 with incoming University of Notre Dame students opening memberships at the credit union’s on-campus and near-campus locations. In preparation for the influx of thousands of Gen Ys, Notre Dame FCU designed this year’s t-shirts around popular Internet memes in an effort to appeal to the younger audience.

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Notre Dame FCU employees were spotted wearing the very popular Grumpy Cat Internet meme during Friday’s Student Return activities. Poking fun at big banks, the Grumpy Cat meme’s message read, “I went to a bank once. It was awful.” The back of the t-shirt read, “Be grumpy no more”. Notre Dame FCU’s t-shirt design touches on the unbank approach to conducting finances, and opens the door for Notre Dame FCU employees to educate younger members about the difference between credit unions and banks.

Chief of Marketing at Notre Dame Federal Credit Union, Deidre Davis, commented, “In many instances, the credit union finds that Notre Dame FCU is the first financial institution to which incoming students are exposed. We recognize what a wonderful opportunity it is for Notre Dame FCU employees to relate to this younger generation each year during Student Return Week, and our t-shirts were designed to portray Notre Dame FCU as both approachable and relatable. If anything, the t-shirt designs act as an icebreaker and help start conversations about the credit union’s personalized service and vast array of products. Our younger members are the future of the credit union. Ultimately, we hope that all of the effort and energy we’ve put into Student Return Week strengthens our relationship with the students, thereby increasing the likelihood of retaining these members after they graduate.”

Notre Dame FCU’s Student Return Week memes are also posted on the credit union’s Facebook page. View them by visiting

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Courtney King
Notre Dame Federal Credit Union
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