DealerCentric Names Roger Hilterbrandt Executive Vice President of Sales and Strategy

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Digital automotive veteran joins consumer auto finance innovator.

I'm excited to join DealerCentric because I believe this company is uniquely positioned to revolutionize the way people finance and buy their vehicles, with innovative solutions that will dramatically reduce the time it takes to do both.

DealerCentric, the pioneer and leader in interactive online auto credit applications, today announced that digital automotive veteran Roger Hilterbrandt has been appointed Executive Vice President of Sales and Strategy. Hilterbrandt joins DealerCentric as the company prepares to launch a next generation eLending solution to the marketplace.

Hilterbrandt brings 25-plus years of executive-level automotive marketing, sales and business development experience to DealerCentric. Previously he served as Vice President of Sales for AutoTrader.com, where he directed a team of 630 sales personnel and was instrumental in growing the online car-shopping powerhouse’s revenues from $170 million to over $700 million. Prior to AutoTrader.com, Hilterbrandt was President and CEO of a major, Internet-based finance lead partner of LendingTree.com and E-LOAN. He also served as National Sales Manager at Reynolds and Reynolds, directing over 175 sales and service professionals and the company’s OEM relationships.

"I'm excited to join DealerCentric because I believe this company is uniquely positioned to revolutionize the way people finance and buy their vehicles, with innovative solutions that will dramatically reduce the time it takes to do both,” said Hilterbrandt. “DealerCentric is poised to radically change the way financing ‘gets done,’ in the same way we were able to transform the way people shopped for vehicles when I was with AutoTrader.com.”

DealerCentric, founded in 2003, established itself with its Click Here Get Pre-Approved in Seconds® program, widely recognized as one of the best lead conversion tools for auto dealerships. The company is currently in the process of significantly expanding its product line-up, and is soon to launch the first consumer finance management system that can bridge the gap between sales and finance: putting the customer in the right vehicle, with the right deal structure, with final terms of loan approval, before that person even completes their test-drive.

DealerCentric recently launched the first mobile-optimized financing application for dealerships, and ID Drive, an ID scanner technology that gives dealerships the most powerful protection against fake IDs and identity theft imaginable, and the first solution to electronically synch the historically un-integrated test-drive, sales and financing processes.

“Our management team has 250 years of automotive experience, and the addition of Roger Hilterbrandt could not be more timely as we’re poised to launch several breakthrough new products to the market,” said DealerCentric CEO, Pete MacInnis. “Roger brings tremendous experience from the frontlines of the automotive digital revolution, and will spearhead our expanded growth strategies.”

About DealerCentric Solutions

DealerCentric, founded in 2003, develops next-generation consumer finance management systems that benefit dealers, lenders and consumers. Its mission: to invent new technology platforms that can finally bring financing to the front of the sales process, and put the customer in the right vehicle and loan, at the point of sale. The company’s original Click Here Get Pre-Approved in Seconds solution is established as the auto industry’s leading online credit application product.

Media Contact:
Melanie Webber, mWEBB Communications, melanie(at)mwebbcom(dot)com 424-603-4340
Crystal Hartwell, mWEBB Communications, crystal(at)mwebbcom(dot)com, 714-987-1016

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Crystal Hartwell
mWEBB Communications
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Melanie Webber
mWEBB Communications
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