CRM is much more than a glorified address book. It’s the most crucial sales and marketing tool that you have.
Chardon, OH (PRWEB) August 28, 2013
e2b enterprise, a reseller of ERP and CRM business solutions, announced today the publication of their new white paper, “11 CRM Practices That Executives Need to Follow.” According to several industry experts, the white paper couldn’t have been more aptly named; these are indeed the most important CRM strategy tips that business executives must follow to be successful with their CRM.
The CRM white paper is geared toward executives who are in the stages of selection and implementation with their CRM software, although it can really pertain to anyone with CRM. These are practices that are not only for those switching to a new system, but businesses currently on a CRM solution can find large benefits from these useful tips.
“CRM is much more than a glorified address book,” said Josh Bailey, author of the white paper. “It’s the most crucial sales and marketing tool that you have. CRM is a lead generating engine, a manager of sales processes, a platform for sending mass communications, a forecast and reporting tool, and so much more.”
“11 CRM Practices That Executives Need to Follow” covers several salient aspects of a successful CRM implementation. It also contains plenty of practices that need to be done after the system is up and running. Among these include identifying long-term CRM objectives, utilizing workflow, using reports effectively, choosing a CRM that can scale, and increasing user adoption. This CRM white paper covers all of these and more, diving into rich detail and describing what actions need to be taken to ensure CRM success.
About e2b teknologies:
e2b teknologies provides cloud-based business software applications and business services to progressive businesses worldwide. e2b anytime apps (e2banytime.com) is the publisher of Anytime Supply Chain, Anytime Commerce, Anytime Collect, and related Anytime brand products. e2b enterprise (e2benterprise.com) develops custom cloud-based business applications and resells leading ERP accounting software, CRM, HRMS, and other enterprise business software applications from Sage Software, Epicor, Intacct, SugarCRM, and other publishers. e2b calibration (e2bcal.com) is an ISO/IEC 17025 accredited calibration laboratory.