Growing Your Portrait Photography Business: PhotoShelter Releases New Guide with Insights on Building a Portrait Photography Business Focused on Families, Kids & Seniors

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Seasoned photographers share tips to attract a target market, price portrait packages, and build lasting client relationships.

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Growing Your Portrait Photography Business coaches photographers to price their work, create a personable brand and influence word-of-mouth referrals.

PhotoShelter (, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today published a new free educational guide, Growing Your Portrait Photography Business, Part I: Families, Kids & Senior Portrait Photography. This guide offers tips to help photographers target a local market, determine pricing packages and fees and master people skills. Growing Your Portrait Photography Business, Part I can be downloaded directly here:

This guide also provides major insights from business-savvy photographers who shoot portraiture for families, kids, and seniors and have established thriving businesses within their communities. Use this guide as a resource to learn how to price work, create a personable brand, and influence word-of-mouth referrals.

Photographers will also learn how to:

  • Build a portrait photography business from the ground up and grow a presence online.
  • Capture a subject’s personality, read body language and be an expert storyteller.
  • Demonstrate a unique style when shooting kids and seniors.

Plus, photographers will get marketing do’s and don’ts to help showcase their brand and impress clients with excellent customer service.

This guide is the first part in a two-part guide on building a portrait photography business. Growing Your Portrait Photography Business, Part II: Editorial and Commercial Portrait Photography will be released later in September 2013 and include business and marketing insights for editorial and commercial portrait photographers.

Growing Your Portrait Photography Business, Part I is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 30+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here:

About PhotoShelter
PhotoShelter offers the most professional, reliable and innovative online tools to build and grow a successful photography business. Its latest release, Beam, offers a suite of portfolio website templates built with the latest technology to showcase images at their best. Over 80,000 photographers use PhotoShelter’s websites, social and SEO tools to attract new clients; online image archives to stay organized; and image delivery and e-commerce tools to sell their work. To grow your business, manage it more efficiently, or find new ways to market yourself and delight your clients, try PhotoShelter free for 14 days when you visit

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Deborah Block
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