Vancouver, BC (PRWEB) August 28, 2013
As the world embraces digital technology even further, it means that marketing strategies will use these means to generate business and a report published by the Interactive Advertising Bureau found that email advertising revenue was worth $156m to businesses in 2012.
James Martell, VP of Business Development at The School of Internet Marketing, spoke with Alec Beglarian, founder of Redcappi.com, about how email marketing can be used to generate profits. Redcappi.com is an email marketing service provider based in Los Angeles that provides business owners with templates to launch their own marketing campaign.
“It is all about building relationships and bringing in repeat business,” explains Alec Beglarian.
Unlike national or international firms, many small business owners have often relied on more traditional methods such as newspapers and flyers to advertise their services to the local community. However, these methods are now becoming overlooked as many people now spend many of their lives on the Internet both at home and on the move. Email marketing has become a strategy that has been able to use the exposure from digital technology to get information about new products and services to customers in a quicker and cheaper way than some of the older methods.
In the podcast, James and Alec will look at why email marketing can be a valuable asset for small business owners to boost their profits. Business owners will also recognise what is needed to create an engaging campaign and the different types of content that can be sent out to subscribers. Alongside that, the panel will talk about some email marketing success stories and how these firms managed to form a strong subscriber base.
“Alex has founded an email marketing service producer that makes it drop dead easy for small business owners to create great looking emails and newsletter to increase customer engagement, revenue and profits,” remarks James Martell.
Listen to the podcast here:
RedCappi's totally free account allows for sending emails to up to 100 contacts. To learn more about RedCappi, go to http://www.redcappi.com or email support(at)redcappi.com.
About The School of Internet Marketing
The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online for just $47 per month. Visit http://www.theschoolofinternetmarketing.com for more information
Contact: James Martell, VP of Business Development
Clearbrook Web Services, Inc/The School of Internet Marketing
Phone: (604) 535-6352