Predictive Churn Management Launches on PlayRM® Platform

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Over 70% of free-to-play gamers quit playing within the first 30 days. Playnomics makes it easy for game developers to predict who those players will be and deploy personalized messaging campaigns intended to engage and retain them in the game.

Playnomics Churn Infographic

[Infographic] Playnomics Launches Churn Predictor

Over 70% of free-to-play gamers quit playing within the first 30 days. Playnomics makes it easy for game developers to predict who those players will be and deploy personalized messaging campaigns intended to engage and retain them in the game.

Playnomics™, the global leader in predictive marketing and data science for games, today launches the Churn Predictor™, a new feature within their proprietary PlayRM® Platform. Predicted churn is the first of several required features to predict LTV of an application’s users and segments. It gives app developers the ability to accurately estimate the likelihood that a user will leave the game and how long they will stay and play.

The Churn Predictor™ displays a predictive score on the PlayRM dashboard for every player’s likelihood of leaving the game and the average remaining days each player is expected to play. The insight is valuable and immediately actionable combined with the targeting feature enabling developers to engage and extend the player life-cycle and reduce churn.

Starting today, all web, social, and mobile game developers leveraging PlayRM to manage their player marketing initiatives will automatically gain access to these predictive features at no cost.

“Data and segmentation are changing the free-to-play gaming market, yet many developers aren't leveraging data to understand and engage their players most effectively,” said Chethan Ramachandran, CEO of Playnomics. “This is why we provide our analytics suite for free; our aim is to democratize the access to the information and focus on taking action. By uncovering predictive churn for mobile games, our data science team is leading the industry to enable developers to maximize player engagement and lifetime value.”

PlayRM is a predictive data segmentation engine, which captures dynamic gaming behaviors across over 200 million player profiles, and enables game developers to monetize players through personalized marketing campaigns.

To learn more about Predictive Churn and the PlayRM Platform, visit http://www.playnomics.com.

About Playnomics

Founded in 2009, Playnomics is the global leader in quantifying play behavior. Comprised of entrepreneurs and industry experts who pioneered data mining in finance, information security and bioinformatics, Playnomics was the 2010 winner of the VentureBeat startup competition “Who’s Got Game”. In 2012, Playnomics launched the first-ever CRM platform for games called PlayRM™ and grew its predictive PlayScience Engine to score a total of over 100 million unique players across dozens of the leading online games and brands worldwide. San Francisco-based Playnomics is backed by leading venture investors, including FirstMark Capital, Vanedge Capital, XSeed Capital, MetamorphicVentures, Accelerator Ventures, and TriplePoint Capital. For more information, please visit http://www.playnomics.com.

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Kate Pietrelli
Playnomics
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