IPONWEB Hires Richard Bush, Ex-AOL Networks ADTECH VP, as VP of Operations, North America

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Richard Bush joins IPONWEB after eight years with ADTECH, "excited to be part of evolution."

IPONWEB is thrilled to announce that Richard Bush has joined IPONWEB as VP of Operations, North America.

Prior to joining IPONWEB, Richard was Head of Business Development at ADTECH, part of AOL Networks. He was a key part of ADTECH's international expansion in 2006 and subsequently led new initiatives in the company's growing product set, fortifying its international business over an eight year period.

In his new position, Richard will be focused on a number of strategic initiatives and leveraging his experience to help further shape IPONWEB’s continued business operations and expansion in North America.

Boris Mouzykantskii, CEO and Chief Scientist at IPONWEB, said: “We’re thrilled to welcome Richard to the IPONWEB team. With eight years of experience at ADTECH and 13 years in our industry, Richard’s background, perspective and highly respected skills are a perfect complement to the strategic expansion of IPONWEB’s North American operations.”

Richard Bush said that: “When I was first introduced to IPONWEB, I was struck by its incredibly strong team and technology. I see IPONWEB as a company that is on the leading edge of technical innovation in the display advertising business, as well as a company capable of constantly adapting and evolving in a fast-paced industry environment. IPONWEB is doing amazing things in advertising technology, and I’m excited to be a part of that evolution.”

As a key infrastructure provider in the RTB ecosystem, IPONWEB specializes in the custom development of media trading platforms that are specifically tailored around the unique business models of its clients. With more than 40 clients in a dozen countries, IPONWEB leads the way in providing customized solutions to innovative companies in the display, mobile and video advertising industries. With Richard as VP of Operations, North America, IPONWEB continues to cement its position as the leading online advertising custom solutions provider in the world.


IPONWEB is an industry pioneer and world leader in the Engineering & Operation of highly customized, real-time media trading platforms and technologies.

With more than a decade of experience driving innovation in the ad exchange and real-time technology space, IPONWEB is the ‘behind the scenes’ technology provider that many of the worlds leading industry players rely on to successfully power their businesses.

Independent and privately owned, IPONWEB’s client base includes more than 40 DSP’s, Trading Desks, SSP’s, DMP’s, Ad Networks and Exchanges across the Americas, Europe & Asia.

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