Absolute Digital Media Explores eBay Mobile Behaviour

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The online marketers at Absolute Digital Media have shared their thoughts on recently released data regarding the most popular destinations for mobile shoppers.

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Some of the most common eBay items purchased via mobile are clothes, shoes and accessories.

The article, 10 Interesting Digital Marketing Stats We’ve Seen This Week, published 23rd of August, Econsultancy reveals the most popular location for UK residents shopping on mobile devices is Birmingham, with other popular destinations including South London, Sheffield, Nottingham and Belfast. Some of the most common eBay items purchased via mobile are clothes, shoes and accessories, followed by technology. The trend looks set to continue too, with the 21% of customers who shop on eBay using multiple devices, such as mobile, generate 44% of global sales.

Highly experienced in digital marketing for the retail sector, the specialists at Absolute were naturally interested by the report. A representative from the firm reflects on the importance of insights of this nature.

“These findings highlight the importance of mobile as a buying platform in the retail sector. This trend is only likely to grow so it is important those in this industry embrace it. The knowledge of which type of items work well on which device and as well as where certain devices are most popular will eBay to plan their marketing strategy accordingly, targeting each region in the most effective way possible. Those in the retail sector, and in fact any industry should take full advantage of their Analytics account, as well as making use of tools such as Facebook Insights when it comes to social media marketing.”

Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.

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Ben Austin
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