Boston, MA (PRWEB) August 29, 2013
PreApps.com, a leader in the mobile app industry, is pleased to announce the appointment of Lynn Zhou as Marketing Director. PreApps.com is the leading platform introducing new apps to users and the marketplace prior to release. Zhou is a public relations specialist, with expertise in media pitch and news angle analysis, content management, social media outreach and viral marketing. She brings years of valuable experience, and has held previous positions with Huawei Technologies, and Novaland Media & Productions. Zhou holds a Master’s Degree from the University of Southern California.
Zhou’s primary role within PreApps will be strengthening and cementing the company’s brand image as a pioneer in the industry, introducing new mobile apps to the marketplace. Utilizing her professional knowledge and skills, Zhou will also work to enhance the corporate culture of PreApps.
“Zhou will prove to be a strong asset to our organization and a great contributor to PreApps upcoming market acceleration,” said PreApps Founder and CEO Sean Casto. “Her extensive experience and skill set are exactly what we need to launch us to the next level. Most importantly it is her drive and ability to lead which will make her a great addition our organization.”
Within her role as Marketing Director, Zhou will lead the launch and implementation of the highly anticipated PreApps Game Dynamics, in the coming weeks. The new game dynamics is designed to reward users for discovering the hottest new apps. The dynamics allow users to vote, test, notify, comment, share, survey or email their favorite new apps, and in the process they are rewarded with points, which can then be exchanged for valuable gift cards and other prizes in the PreApps Prize Store.
In addition to experience in the world of marketing, Zhou also has a vested interested in apps, and she constantly works to stay ahead of changing trends within the mobile industry.
“I’m thrilled to be part of the PreApps team, particularly as they embark on this exciting new venture with the Game Dynamics launch,” said Zhou. “My position as Marketing Director will allow me to use my own knowledge of the industry in order to propel the company forward during this exciting stage of expansion. I’m pleased to be working with a team that is cutting edge and forward-thinking within the mobile app industry.”
With over 30,000 new apps introduced a month, PreApps.com is the leading platform introducing new mobile apps to users and the marketplace prior to release. Our vision is to build an ecosystem, which connects mobile app users with mobile app developers to in turn create better quality, more successful apps. By implementing user feedback in the development process, apps have a greater chance of success, and for users a more enjoyable experience. Since inception we have successfully promoted hundreds of apps and partnered with industry leaders including Microsoft, Samsung, and many more.