TFI Envision Helps Dove® Team at Unilever Bring Summer to Club Stores

Share Article

The Dove® team at Unilever again selected the award winning creative firm TFI Envision to create the graphics for a 4 pallet POD display for Sam’s Club for their summer offering.

Dove® 4 pallet POD display

Dove® 4 pallet POD display

"Fresh and clean…that's what this pallet brings into the busy club store environment, allowing it to really stand out for the Dove brand." said Elizabeth P. Ball, President / Creative Director of TFI Envision, Inc.

The Dove® team at Unilever again selected the award winning creative firm TFI Envision to create the graphics for a 4 pallet POD display for Sam’s Club for their summer offering.

The Dove team challenged TFI Envision with creating eye catching visuals with quick easy to understand messaging to drive incremental sales. Pallet displays are a huge marketing communication tool in club stores, serving as a billboard for thousands of shoppers walking by every day.

To meet that challenge, TFI Envision created a sweeping summery backdrop with clouds wisping by, which carries the eye from side to side. Messaging was kept to key brand communication to keep the overall feeling refreshing, light and airy.

This Masterbrand display encourages consumers to shop around the pallet and brings consideration to buying one additional category of Dove product.

Dove offers consumers a range of products including Dove Body Washes, Beauty Bars and Haircare.

This 4 pallet POD began appearing in Sam’s Club® in June 2013.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Liz Ball
Visit website