InfoTrends to Launch New Study Social and Video: The New Communication and Memory-Keeping Paradigm

InfoTrends study will provide vendors and service providers with information to help them understand what influences consumers and their imaging choices, as well as what products and services will help satisfy consumers’ unmet needs related to photo and video expression.

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Learning why people make the choices they do will be essential for companies that hope to stay engaged with with users in the future.

Weymouth, MA (PRWEB) August 29, 2013

Considerable data is available on consumers and their photo and video behaviors, yet little is known about the motivations for those behaviors, the reasons for the choices they make, and what influences their daily photo activities. InfoTrends’ study Social Photo and Video: The New Communication and Memory-Keeping Paradigm will provide vendors and service providers with information to help them understand what influences consumers and their imaging choices, as well as what products and services will help satisfy consumers’ unmet needs related to photo and video expression.

This study will use a combination of research methods to examine behavior along the imaging continuum including capturing, viewing/editing/sharing, storing, and creating/printing. It will consider where revenue opportunities may lie, and how vendors can remain relevant in both digital and print worlds. It will also examine key questions such as:

  • What motivates digital expression?
  • What would make consumers capture, share, and print more?
  • Are there friction points that are restricting activity?
  • What leads to an image sharing platform (or app) becoming more dominant among certain users?
  • Will consumers interact with more intelligent images as technology evolves?
  • What are common pathways for photos/videos and how do they vary by demographic, device, etc.?

“It is important for vendors of imaging devices and services to understand the way that consumers use photos and videos in their everyday lives, says Alan Bullock, Associate Director of InfoTrends’ Connected Imaging Trends Service. “Learning about why people make the choices they do will be essential for companies who hope to stay engaged with those users in the future.”

For more information on this study, please visit our online brochure or contact Matt O’Keefe at +1 781 616 2115 or matt.okeefe(at)infotrends(dot)com.

*Early subscriber rates are available through October 11, 2013.


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