Tips for Using Rich Content to Improve Local Search Marketing

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My Local Leads, online lead generation firm in Maine, provides advice on how to improve organic search results for local online marketing campaigns by using media-rich content.

There have been a lot of techniques developed over the years to help boost online reach for local businesses. The reality is that many of these internet marketing techniques were little more than search engine optimization tricks—tricks which the search engines including Bing, Google, and Yahoo have caught up with. The reality is, to succeed in getting listed and improving search engine results for local businesses is based on writing for the reader, not the search engines. My Local Leads works with companies around the United States, improving page rankings and increasing online lead generation for local businesses. The following tips are some of the same they provide to their clients to help get the phone to ring.

It is important to have media rich content on a company’s website. This includes using videos and images to break up text, illustrate points for existing and potential customers, and be noticed online. Clients will often provide before and after pictures, logos, and other basic images in the early stages of the online marketing and website development stages. However, it is important to know that this information needs to be added regularly. Having all of that content in the beginning yet failing to add new images, video, etc. on a continual basis will harm the site’s ranking over time.

Another important thing to keep in mind for improved local search marketing is that just having images, videos, and audio files online is not enough. Companies must take advantage of the options provided to them in order to have them help boost search engine rankings. Videos, images, and audio files can all have meta information including keywords, alt text, and a meta description. Uploading the data without filling out this information will make it so that the positive results are hindered.

A lot of the media-rich content that can be added to a business website, blog, or press release can be easy to get ahold of. Take pictures of behind the scenes, when people are working on putting together products or providing services. Businesses can set up a simple webcam or video capture software and explain things as if they were explaining them to a customer. That provides video, audio, images, and text content that can all come from the same source.

My Local Leads helps local business with search engine optimization, website design and development, mobile marketing, and more. They can help manage a local businesses online reputation and provide valuable insight when it comes to online lead generation and customer retention.

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Chris Moreno

Cameron Corniuk
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