Connect2 to Participate Content Marketing Breakfast at ITEXPO

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Educational session wraps up business communications tech event with tips on increasing Web traffic and amplifying sales.

Connect2 Communications today announced it will participate in TMC’s Content Marketing Breakfast, held on Thursday, August 29, 2013, 8 a.m. at ITEXPO Las Vegas at the Mandalay Bay. The breakfast is a unique educational opportunity for attendees to discover strategies in effectively using content marketing to increase Web traffic and amplify sales. Rich Williams, president of Connect2 Communications, will join a panel of industry experts in exploring how and why content has to be tied to business objectives and appeal to the values of prospective clients.

“The Content Marketing Breakfast at ITEXPO Las Vegas is the perfect addition to a week filled with information on the latest innovations in business communications technology and implementation strategies,” said Williams. “This breakfast provides the knowledge businesses need to communicate their latest innovations and services, directly to their target audience, in the most effective and successful way possible.”

Williams founded Connect2 Communications in 2003 to address a fundamental flaw in the agency model -- the lack of the understanding and appreciation of a company’s business and corporate objectives as they relate to communications and public relations strategies. Since founding Connect2, Rich has helped companies develop PR and marketing strategies that help his clients achieve corporate, business and sales objectives. Before starting Connect2, Rich served as director of marketing and business development for Hatteras Networks, and as director of corporate communications at Sycamore Networks.

Panel participants also include the following industry experts:

  •     Ilissa Miller, CEO, iMiller PR
  •     Mostafa Razzak, Partner, JMR Worldwide
  •     Rich Tehrani, CEO, Group Editor-in-Chief, TMC
  •     (Moderator) Carrie Schmelkin, Director of Content Marketing, TMC’s Customer Publishing Division

For the latest ITEXPO news, updates and information, follow on Twitter at @ITEXPO. Follow Connect2Communications on Twitter @Connect2_Comm.

About Connect2 Communications, Inc.:
Founded in 2003, Connect2 Communications is a full-service agency specializing in providing public relations and marketing support to a broad range of technology companies. The agency has developed a highly successful track record building programs tailored for individual clients that articulate key value propositions to constituent audiences. Whether a high-tech firm is ready to go to market with its first product, or is an established market player seeking continued expansion, Connect2 Communications' professionals provide the creativity, experience and commitment to significantly accelerate clients' business growth. Connect2 Communications serves global clients from its base office in Wake Forest, NC. For more information, visit http://www.connect2comm.com .

About TMC:
TMC is a global, integrated media company that supports clients' goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, Customer, and Internet Telephony. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world's leading B2B communications event, as well as industry events: 3D Printing Conference & Expo; Asterisk World; AstriCon; ChannelVision (CVx) Expo; Cloud4SMB Expo; DevCon5 - HTML5 & Mobile App Developers Conference; M2M Evolution Conference & Expo; Secure Mobility Conference; Small Cell Summit, Software Telco Congress, StartupCamp; Super Wi-Fi & Shared Spectrum Summit; SIP Trunking-Unified Communications Seminars; Wearable Tech Conference & Expo; WebRTC Conference & Expo; and more. Visit TMC Events for additional information.

Media and Analyst Contact:    
Sue O’Keefe    
Connect2 Communications    
(508) 494-7771    
sue.okeefe(at)connect2comm(dot)com

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Jas McDonald
Connect2 Communications
+1 919-356-7059
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