AskMen Re-imagined: Market Leader Gets Bold New Look – Unveils Digital Advertising, Content Curation and Commerce Plans

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Men’s destination launches newly designed responsive site with enhanced curation tools and an innovative “one advertiser per page” strategy

AskMen, the world’s most popular men’s destination online, is revealing a bold new look and responsive design that enables readers to curate site content, introduces context-relevant commerce opportunities and enables brands to elevate the impact of their advertising messages.

AskMen has been helping men to look, live and know better since 1999, with content covering fashion, dating, health, entertainment and more. The site now attracts over 17 million readers a month, with 50% visiting the site from mobile platforms – an increase of more than 4 million users year on year.

The key features of AskMen’s re-imagination are:

Content Discovery Engine – Designed with Commerce in Mind
Readers can quickly discover the AskMen content that is most important to them via an engine that deduces what is most relevant. This foundation gives users the ability to engage with highly contextual commerce opportunities on the site. If readers are consuming content related to a specific brand of luxury watches, for example, the goal is to surface relevant buying opportunities for that particular brand directly within their reading environment.

Enhanced Social Sharing and “My Magazine”
AskMen brings all social-sharing elements together in a single “+” button and offers its readers the opportunity to save content on their own personalized page. The eventual goal is to allow readers to curate from a content library of over 100,000 articles and videos, and share their content “Magazine” with friends. Eventually readers will be able to buy items from the “+” button.

One Display Advertiser Per Page
AskMen’s default ad mix allows advertisers 100% share of voice on a page through a range of high-impact responsive advertising formats that offer a greater canvas and richer suite of opportunities to engage with an audience of professional upmarket men. Advertising is intended to complement the site’s quality editorial, mixing the classic design sensibilities of premium print advertising with the interactivity of the digital format.

Responsive Design
With growing use of mobile devices and an increasing number of users visiting the site from multiple platforms, the new AskMen adopts a cutting-edge responsive design built from the ground up in HTML5. The re-imagined site now delivers a contemporary look and feel, improved functionality and a seamless user experience across all screens and platforms.

Ricardo Poupada, Senior Vice President and General Manager, AskMen, said:

“This is the most important chapter in the history of AskMen since our launch in 1999. We have created a site that looks fantastic on all devices and highlights our great content, and have built our own enhanced platform that gives us a foundation to keep developing and improving the site, adding new reader tools and commerce opportunities.

“We’ve also taken a huge step in advancing our advertising experience – with this new strategy proving popular with forward-thinking advertisers who want 100% share of voice around our content.”

Visit the new AskMen at

About AskMen
AskMen, a Ziff Davis, Inc. website, is the world's No. 1 lifestyle site for men. Dedicated to helping readers become better men through content on subjects such as fashion, health, dating, career, fine living and entertainment, AskMen has the widest reach in the men's lifestyle category, attracting over 17 million monthly unique visitors, worldwide.

Ziff Davis, Inc., a leading digital media company, specializes in the technology, gaming and men's lifestyle categories, reaching over 117 million unique visitors per month. Ziff Davis sites include,,,,,, and

Ziff Davis also operates NetShelter, the largest community of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.

For more information
Will Guyatt, Head of Global Communications, Ziff Davis, Inc, will_guyatt(at)ziffdavis(dot)com, 415 871 0508.

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