New Research from i4 Solutions: Social Media Factors Will Drive Next Generation Search Engines and Change the Game for Affordable SEO Services

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i4 Solutions

What is the future of finding businesses online? How will that shape the market?

Salt Lake City, Utah (PRWEB) August 29, 2013

What two things should an Internet marketing company focus on in the next five years?

There are new social media integrations already happening that are changing the strategy behind affordable SEO services. I4 Solutions, a company providing search engine optimization in Utah and throughout the country, has done new research to find the ‘writing on the wall.’ “Many people searching the web today have noticed those little square faces looking back at them from Google Plus® profiles,” said Brandon Anderson, Co-Founder of i4 Solutions, “but the bigger picture lies in Facebook® Graph Search and what it means to the industry.” Every year, the push for search companies to provide a better experience to users is a high priority. As technology becomes less of a factor with competition between providers, consumers will see an increase in ratings and rankings, specifically those coming from social media.

Ratings and rankings? How will they impact affordable SEO services and web design?

While the concept of having their business ranked is not new to any Internet marketing company or their clients, the idea that these metrics will affect their search engine ranks causes many industry professionals to shiver. Having years of experience with search engine optimization in Utah and many other parts of the world, i4 Solutions is making it a point to study these new factors and stay ahead of the next step in market evolution. All one must do to identify how these engines will work in the future is to identify what is most appealing to those searching the web. In this regard, the new technology will no longer just be a matter of visibility and credibility, but also positive ratings.

If a Better Business Bureau score eventually impacts rankings; how important would that become during strategy meetings?

An Internet marketing company need only look at the recent shifts in traffic that have been sequestered away from major engines to see the impact social media will have on the market. Having worked with search engine optimization in Utah, and understanding the web design trends, i4 Solutions has researched a much broader scale for grading affordable SEO services versus intuitive design. For instance, what if the new factors go a step further, as they tend to do once they get started? What if the future of web searches no longer means who clicks the link to the site the most, but who likes: the design, the presentation, and the services provided? Taking that a step further, what about consumer ratings of business practices. Would it not be best to present the websites in searches who serve their clients well? With this new model, the engine is being more effective for the consumer by vetting the businesses, and bringing those who offer the best services to the top of the list. The future is indeed bright for businesses that focus on strong web presentation, and take great care of their clientele. For more information, please visit: http://www.i4.net.

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