AdMonsters and Acceleration Announce Publisher Maturity Index

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Ad operations benchmark will guide online media organizations in prioritizing initiatives and increasing efficiency of operations.

With this survey, members of the AdMonsters community will now be able to refine their understanding of how they compare to their peers with quantitative data.

AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences and website, and Acceleration, a leading marketing technology services and solutions company, today announced their Publisher Maturity Index survey.

The survey collects key data points about online publishing organizations’ operations processes and technology. At the completion of the survey, respondents are given a benchmark score that can be used to compare their company to their peers, and will help to prioritize initiatives that may be undertaken to improve the efficiency of the company’s operations.

Bowen Dwelle, AdMonsters Founder and CEO, said “AdMonsters is committed to serving the digital operations, media and ad technology community. Qualitative peer benchmarking has always been a key part of the AdMonsters experience. With this survey, members of the AdMonsters community will now be able to refine their understanding of how they compare to their peers with quantitative data.”

Initial results from the survey, including the first version of the Publisher Maturity Index, will be presented at AdMonsters’ OPS Conference taking place in New York City on the Thursday of Advertising Week, September 26, 2013. The Publisher Maturity Index report will be available on both the AdMonsters and Acceleration websites, and will provide the first quantitative overview of online publishing operations and technology, including staffing levels, technology adoption, and key issues facing online publishing companies.

“It’s already challenging enough to connect and engage with audiences, but if you do not have the appropriate strategies, technologies and processes in place you will not be able to leverage the data required to excel in a world where customers are digitally empowered,” commented Stephan Pretorius, President, Acceleration.

Complete the survey now>>

About AdMonsters

Founded in 1999, AdMonsters is the global leader in providing strategic insight on the future of digital media and advertising technology through its conferences, website, research and consulting services. AdMonsters focus is on media operations, monetization, technology, strategy, platforms and trends. Its conferences and website are the meeting place for this dynamic and expanding community to connect, gain insight, develop best practices and exchange thought leadership. AdMonsters conferences include AdMonsters Publisher Forum, OPS, OPS Markets, OPS Mobile, OPS TV and AdMonsters Screens. In the early days of online media, the community was comprised largely of operations professionals at online publishers and advertising technology providers. Today’s expanding ecosystem now includes publishers and content creators, agencies, SSPs, DMPs, DSPs, RTB and service providers, technology and platform developers, advertising networks, brands and investors. See Admonsters.com for more info. Follow us on Twitter: @AdMonsters and Facebook.

About Acceleration
Acceleration helps clients harness marketing and publishing technologies, enable digital customer data and empower their teams to drive a competitive advantage for their brands. With a breadth of prominent technology and vendor partnerships combined with an extensive client base featuring many of the world's largest digital marketers and publishers, Acceleration has unrivalled experience in creating solutions with local and global capabilities to serve as a proactive digital solutions provider. Learn more at http://www.acceleration.biz and follow us on Twitter: @Accelerationbiz.

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Stacy O'Connell
AdMonsters
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