Central Islip, NY (PRWEB) August 30, 2013
Nationwide vehicle wraps manufacturer, JMR Graphics, discusses CheapOair’s recent traditional advertising campaign that was integrated into New York City’s mass transit systems.
According to an August 26, 2013 article published by Newsday, titled, “CheapOair Launches Outdoor Campaign to Build Awareness,” CheapOair, a United States online travel agency, recently implemented an outdoor campaign into its advertising efforts that will be carried out in the New York metropolitan area. The ads will be displayed on NYC subways, commuter trains, buses and billboards.
With the tagline “The Fastest Way to Book Cheap Flights,” the ads were designed to “reinforce CheapOair having recently been reviewed to have the fastest flight search speed of all U.S. online travel agencies by Compuware, a technology performance company.” The straightforward message on the ads directs potential consumers to book their travel by visiting the company’s new website or by calling its 24-hour customer support team.
Known for its strong online marketing, the brand decided to add more traditional-style advertising to their existing efforts. CheapOair decided New York was an optimal market to carry out this outdoor campaign because it is a large enough city to gather “significant learnings.”
The campaign will run through to the end of summer when most New York residents are commuting back and forth to work while it is still warm outside. To ensure relevance and timeliness, the ads feature beach imagery.
TJ Pannell, a representative from JMR Graphics, a nationwide vehicle wraps manufacturer, says all the right components went into this advertising campaign. “CheapOair did a fantastic job incorporating all the factors that make an effective advertisement. They took location, eye-catching imagery and relevance into account, making this advertising campaign a guarantee to building brand awareness for the company.”
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.