Wayne, NJ (PRWEB) August 30, 2013
Ballantine Digital, a New Jersey-based provider of search engine optimization (SEO) and online marketing solutions, recently published two new blog posts that can help improve web visibility. The first post provides tips on how to get a website on the first page of Google search results. The second blog post focuses on how to get content to go viral.
The first blog post, Four Ways To Get On Google’s First Page, highlights the four ways to drive traffic to a website through Google: paid advertising on the sidebar, paid advertising on the top bar, paid advertising through product listing ads, and organic search results. When a website is on the first page of Google search results for targeted keywords, the traffic influx can be big. Since Google is still the leading search engine by a wide margin, any online visibility strategy has to include Google.
Paid advertising provides a faster onramp to visibility through Google. The blog highlights the differences between the types of paid advertising and what to consider when creating ads. Optimizing a website for organic search results is free, but can take time and time is money. Additionally, results can take time to ramp up.
The second blog post, The 6 STEPPS to Viral Content, provides six characteristics of viral content that make it irresistible for consumers to share. Viral content can help reach potential new customers, greatly increasing web visibility. Viral content can sometimes seem random, but by including two or more of the 6 STEPPS, content will be more appealing to viewers and have a higher probability of going viral.
About Ballantine Digital:
Ballantine Digital provides full-service SEO and online marketing solutions to companies looking for increased search engine rankings & online visibility. Learn more at http://www.ballantinedigital.com. Ballantine also has a direct mail and creative division. Learn more at http://www.ballantine.com.