Archer Announces Mobile Marketing Compliance and Best Practices Offering

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Archer provides mobile leadership for TCPA, MMA, CTIA, Wireless Carrier compliance adherence.

Archer USA Inc., a global provider of mobile technology and services, announced a mobile audit and compliance offering helping brands to comply with the ever growing list of rules, regulations and policies that must be present in mobile marketing programs, especially mobile messaging. The offering includes an audit, assessment, best practices recommendations and plan for brands to ensure that mobile marketing programs are compliant.

As a premier provider of mobile messaging technology and services, Archer has been providing its customers with strategic leadership, industry leading technology and customer service since 2005. Recent news about the TCPA rule going into effect on October 16th requires brands to understand, interpret and make changes to mobile messaging programs quickly. Archer’s offering can help marketers and other key stakeholders arrive at a compliance plan without impacting mobile marketing programs. “In order for brands to be compliant with all of the rules, regulations and policies, it’s actually quite complex. What makes matters worse, the financial implications of not being in compliance can be quite significant as evidenced by recent court rulings. We have responded with an offering to help marketers be compliant so they can remain focused on the marketing to the consumer,” said Matt Harris, CEO.

The impact of failing to have a good TCPA compliance strategy can be significant. Recent settlements in 2013 involving mobile messaging have included $10 million from shoe manufacturer Steve Madden and $16.335 million and $9.5 million, respectively, from Pappa John’s and Domino’s pizza chains. Furthermore, TCPA lawsuits show no sign that they are going away. Studies of TCPA class action lawsuits estimate that the number of lawsuits increased by 60% in 2012. And that number is expected to grow even more when new FCC rules go into effect on October 16, 2013.

Archer’s team includes seasoned mobile messaging veterans that have provided mobile strategy, messaging and program development services to Fortune 500 companies. For more information on mobile audit and compliance please contact Chris Wayman, GM Americas, chris(dot)wayman(at)archermobile(dot)com or visit http://www.archermobile.com/MMCA.

About Archer:

Archer has launched tens of thousands of global initiatives for Fortune 500 companies, brands, retailers, agencies, and public institutions. Archer offers unique high performance MMS capabilities along with SMS, Mobile Web, Mobile Social Integration, International Services, Carrier Products, and a broad range of vertical specific solutions. The combination of expertise and leading-edge mobile technology has created a global leader with unmatched scale, reach, and capabilities. For more information about Archer please visit http://www.archermobile.com.

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Jim Tarr
Archer Inc.
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