Superbreak Report Growth in Online Sales for Festive Breaks

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Short Break Specialist, Superbreak, Report +52% Year-On-Year Search Growth and +15% Year-On-Year Sales Growth for Christmas and New Year Breaks

Superbreak Christmas and New Year Breaks

Superbreak Christmas and New Year Breaks

York based short break specialist, Superbreak has continued to expand their Christmas and New Year short break packages as searches for their popular festive breaks begins early. Over the past eight weeks, search traffic to this section of the site is up over 50% from 2012, with Superbreak also reporting a double-digit year-on-year growth in festive break sales.

Customers booking a Christmas or New Year break through the tour operator have the opportunity to enjoy more than just a hotel stay. Superbreak has long standing connections with key hotel businesses and providers ensuring they continue to offer great deals to their customers each year. Whether booking a one, two, three or four night break, customers have a wide choice of hotels throughout UK and Ireland, including city breaks in London and Edinburgh, coastal escapes in Brighton and Blackpool and country retreats in the Lake District and the Yorkshire Dales.

Guests booking a festive break with Superbreak can expect traditional Christmas food and New Year gala dinners as well as a full programme of music and entertainment. The tour operator offers both flexibility and choice with a large portfolio of new and annually popular packages. A three night Blackpool Christmas Break starts from £98pp and a one night New Year Break starts from £89pp, each with inclusive festive treats.

Superbreak reports that sales for their festive breaks are already up +15% from last year with Leeds, Bournemouth and York coming up as the top destinations for a Christmas Break. This shows a clear shift in trends from 2012 as customers begin to favour Northern destinations for their New Year Break instead of Southern locations such as Cheltenham, Bournemouth and Oxford, which proved popular last year.

New for 2013, Superbreak has extended their festive breaks range to include popular Turkey and Tinsel packages in key seaside locations such as Bournemouth, Blackpool, Scarborough and many more. Ideal for those seeking to get in the festive spirit early, guests can experience a four night dinner, bed and breakfast package with Christmas decorations and full festive entertainment.

Khalid Amin, Online Marketing Manager at Superbreak, commented: “Christmas and New Year Breaks represent an increasingly important part of our business, each year we see customers begin the planning of their festive breaks earlier in the year. The breaks represent excellent value for money and have proved hugely successful over the past three years with sales in 2012 being a particular highlight.”

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking weekend breaks in England in a range of 2-5 star hotel accommodation for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from hotels in Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at The O2 arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

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Khalid Amin
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