(PRWEB UK) 30 August 2013
Continuing their on-going partnership with Hampson Hughes Solicitors, Media Agency Group have planned a multi-format strategy to cement the brand within North West England. In addition to co-ordinating the recurrent release of Hampson Hughes’ MPA-nominated television advert, Media Agency Group are turning to their radio and outdoor divisions in order to approach the public from several directions.
While the television advert is being broadcast on Sky TV and ITV, the 2nd September will see radio activity begin to take place across Real Radio North West for a total of 8 weeks, and 48 sheet billboards will also be appearing across Blackpool along with 6 sheet digital screens. These outdoor formats will remain in place for 5 weeks.
The campaign encourages personal injury claims customers through a ‘£1500 upfront on accepted cases’ incentive, using the furry brand mascots of Harvey the blue dinosaur and Archie the yellow alien. The Hampson Hughes logo, website and telephone number features clearly across all formats, giving potential clients a range of contact options.
Operating a standard ‘no win no fee’ policy, Hampson Hughes are devoted to securing the maximum compensation entitlement for their client, growing swiftly from their conception in 2009 into a leading UK provider of legal services.
With headquarters in Liverpool, Hampson Hughes are looking to blanket local audiences within the North West, strategically accessing various demographics through the combination of advertising formats. Real Radio North West is accessible across a population of over 5.3 million, with a focus on audiences within the 24 – 54 age bracket. 48 sheet billboards at the popular tourist destination of Blackpool will benefit from long-range visibility, with 6 sheet digital screens on the North Pier providing further engagement with the public.
Media Agency Group CEO, Lee Dentith, said: “I greatly value the growing relationship between Media Agency Group and Hampson Hughes, and it is superb to see how multiple advertising formats are able to amplify their activity.”