Idex Exhibitions put their best foot forward with Out of Home International

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Out of Home International have directed an advertising campaign aiming for the Off Price Show, organised by Idex Exhibitions.

Idex billboard
Outdoor advertising will allow Idex Exhibitions to fully maximise on public coverage, resulting in a refined and effective strategy that will amplify awareness for Off Price Show.

Out of Home International have directed an advertising campaign aiming to showcase the upcoming fashion event, Off Price Show, organised by Idex Exhibitions and due to be held at London’s Olympia centre on the 22nd and 23rd September. The exhibition will enjoy coverage across both London and Manchester, with the implementation of 48 sheet billboards launching on the 26th August for two weeks.

Introducing the strapline ‘fashion stock at unbeatable prices’, the creative presents a styled model positioned against a turquoise backdrop, accompanied by the Off Price Show website. The left section of the advert uses a black background to present the event logo, plus the date and location.

Catering for Europe’s fashion buyers, Off Price Show offers a broad spectrum of designer, high-street and independent labels at a massive discount, with stock available from past and current seasons. All clothing and accessory sectors are covered, from footwear to formal wear, offering suppliers the chance to source an array of products under one roof.

Outdoor advertising will allow Idex Exhibitions to fully maximise on public coverage, resulting in a refined and effective strategy that will amplify awareness for Off Price Show. The striking 48 sheet billboard format guarantees powerful exposure for the advert, reaching both road users and pedestrians from afar. Additional activity in Manchester will project the event across a second major UK city, encouraging visitors from the North West.    

CEO of Out of Home International’s parent company Media Agency Group, Lee Dentith, said: “With Manchester being one of the UK’s major style hubs outside London, targeting both cities will ensure that Off Price Show receives a high calibre of visitors, using 48 sheet billboards to harness the power of outdoor advertising.”

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Laura Sanderson
@OOHInt
since: 08/2011
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Out Of Home International
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