St. Louis, MO (PRWEB) August 30, 2013
Fresh back from Inbound 2013 Anchor Communications has decided that they are going all in with Inbound Marketing. Anchor is throwing traditional media such as Radio or TV commercials, Billboards, and Print Ads out the window. Anchor as an agency is going to focus all effors on what works: attract, convert, nurture, close and delighting the customer.
Anchor Communications has been a media buying agency since 1992 and are now after taking the first step towards outbound recovery by admitting there was a problem. TJ Kirgin, CEO, says "I am old enough to remember when traditional media advertising worked. My father worked for KMOX 1120 AM for almost 25 years under Bob Hyland, since then I've spent over 30 million dollars on TV, cable, radio and billboards in the St. Louis DMA." When you have over 30 million dollars in media buying experience, why make the dramatic switch? With the recent paradigm shift caused by the convergence of technologies like Mobile, Search and Social, the power is now firmly in the hands of the buyer. Technology has been a large influence on this shift, consumers are turning to search engines and social media for advice, referrals and recommendations. Inbound marketing consists of quality, helpful and informative content like blogging, eBooks, info-graphics, cartoons, social media and more. After visiting Inbound 2012 Anchor developed an entire new department for inbound, and become a Hubspot partner. Hubspot is a marketing automation and analytics platform that helps you attract leads, nurture them and convert them into customers with closed loop ROI reporting.
The world is changing and the speed of change is staggering. Anchor has been on the bleeding edge since TJ started the Internet Marketing division of the agency much to his fathers chagrin in 2003. Fortunately this move kept the agency in double digit growth throughout the recession and today as measured media budgets dwindle, TJ has increased is staff to 14 and purchased a 7000 square foot historic building on main street in St. Charles. Web and Inbound have shown much more measurable return on investments for Anchor clients so they are preparing to do what most agencies have a real problem with; Turn down business. "If it does not have an Inbound Component we are out." says agency Art Director Michael Meinenger.
Consumers are finding more ways to block out what they do not want to see or hear. With technology on the rise consumers are using DVR, satellite radio, spam filters on email accounts and even internet browser apps that block display ads. Google's Gmail has released a promotions tab on their accounts to weed out any marketing emails. It is critical at this time advertisers change their ways and start creating marketing people love, be informative and helpful. The new way of marketing, inbound, is not a strategy or tactic, it is an ideology. Inbound requires buy ins from the CEO to the sales department. While other agencies try to beef up old revenue streams, Anchor is taking a strategic risk and going "All In"