Why Online Reputation Management is Important for Local Search Marketing

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Online lead generation specialists, My Local Leads, comments on recent research covering why successful online reputation management has a big impact on online marketing local businesses.

Striving the reach more customers and increase revenue through online marketing for local businesses is composed of several different steps including effective website design, customer engagement through social media platforms, on and off site search engine optimization, and more. Recent studies compiled by BrightLocal provide insight as to what successful online lead generation firms like My Local Leads have been explaining to clients for some time now. Online reputation management is a growing force in marketing local companies. For local businesses that have not yet initiated a comprehensive online reputation management campaign, it is important that they begin as soon as possible.

Approximately 70 percent of local consumers search online when they are looking to purchase goods and services. Some of the highest searches include restaurants, hotels, and local stores. However, many searches are done for all other sorts of local businesses including dry cleaners, landscapers, home improvement contractors, painters, and caterers. For the owner of a local business, this means that more than half of the potential customers are actively seeking information regarding their business online. The key takeaway here being that a local business needs to be listed in local directories online including Google Places, Yelp, and Yahoo Local.

Almost 70 percent of local consumers have read online reviews for local businesses. Furthermore, almost 70 percent of local consumers trust those reviews found online as much as they would from friends or family. That is closer to 80 percent among those aged between 16 and 34.

People are allowing online reviews to help influence their decision on where to spend their money. It is better to have more reviews, because those potential local customers like to read up to 10 reviews. This most likely means that there will be incremental increases in leads generated from online reviews as local companies begin to build up the number of reviews they have available over time.

The first way to help grow online reviews for local businesses is to provide superior service. One of the key factors people are looking for is reliability. Other important factors include friendliness of the staff, providing a unique experience, and price. It may come as a surprise, but almost half of those surveyed will be more likely to recommend a business or leave a positive review if there is a good special offer going on.

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Chris Moreno

Cameron Corniuk
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