SAN DIEGO, Calif. (PRWEB) September 24, 2013
Underground Elephant made things interesting with the hiring of industry veteran Andrew McDowell from known rival BrokersWeb.com, also known as Vantage Media. Andrew firmly accepted the position after a lengthy courtship, and will now spearhead Underground Elephant’s formal launch of its proprietary Enhanced Click Marketplace, eDegree Select™.
Prior to joining Underground Elephant, Andrew spent a decade working in the online customer acquisition space. He was instrumental in previous roles leading, developing and executing strategic initiatives in the industry. Specifically, he has worked in the education, insurance and home service verticals while at Vantage Media and Business.com.
With Underground Elephant eDegree Select™, schools now have the option to define and reach prospective student pools using a variety of criteria including geography, study of interest, and most importantly traffic type. The eDegree Select™ technology platform is expected to create an influx of new student prospects and enrollments through Underground Elephant’s premier domains. Moreover, eDegree Select™ participants are able to leverage an auction-based pricing model to control pricing for better return on their advertising spend. This pricing control allows eDegree Select™ school participants to increase student prospect volume when and where it best serves their performance goals.
“With eDegree Select™, we are taking a battle-tested technology platform and making it available to leading school brands for the first time,” said Jason Kulpa, Underground Elephant CEO. “The platform is built on the same technology which has been servicing the auto insurance market since early 2012.”
Underground Elephant eDegree Select™ significantly enhances Underground Elephant’s differentiated services, building on its portfolio of premier customer acquisition solutions, proprietary media, extensive reach and ability to identify customers when they are interested in big-ticket services.
“Underground Elephant’s commitment to generating their own traffic and not using third-party affiliate, proved to me that they were committed to customer quality, compliance, and ultimately the user experience. I am excited to change uniforms and join a team that puts quality firs,.” said Andrew McDowell.
About Underground Elephant:
Founded in 2008, Underground Elephant builds innovative, SaaS marketing performance platforms that generate qualified form inquiries, enhanced clicks, and mobile click-to-calls. To learn more about Underground Elephant, call 1-¬800-466-4178 or visit http://www.undergroundelephant.com.