Kickstarter is Now Available for Canadians starting September 9th

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Kickstarter is coming to Canada! Kickstarter is an online platform that helps to raise funds publicly for creative projects that need financial backing.

The Rolling Stone calls it “Funds for the Future” and CNN is calling it “Paradigm-shifting”. What exactly is Kickstarter? Kickstarter is an online platform that helps to raise funds publicly for creative projects that need financial backing. They raise funds for projects ranging from films, games, and music to art, design, and technology.

Since 2009, over $769 million dollars have been pledged to fund more than 47,000 independent projects. Kickstarter’s mission is to help bring creative projects to life.

Starting September 9th 2013, Kickstarter will finally be available to Canadians. Kickstarter is an innovative platform, which creators could receive 100 percent of the donations pledged.

How does Kickstarter work?
Creators sign up and set a funding goal and a deadline. It works as an all or nothing: creators either reach their goal and receive all the funding pledged or don’t reach their goal and receive nothing.

This is a great platform for anyone who has an innovative project and needs further funding. But how are projects able to stand out from the thousands of other projects on Kickstarter? How do they effectively get enough pledges to reach the funding goal by the deadline?

It’s all in the creator’s video. People who view product videos are 85 % more likely to buy that product than if there is no product video at all.

Online videos are increasingly being watched more often, as much as, or even more often than watching television. In our society today, people are infatuated with watching videos for everything. When showcasing a new product, a well done product video will surely capture the attention of consumers.

The most funded Kickstarter projects all have one thing in common; they all have great videos showcasing their innovative products and services.

High quality commercials and video ads (worth thousands of dollars) have already been seen by the general public. What does this mean? After watching a poorly produced video, the conclusion is simple; Kickstarter backers will come to assume that the product is a direct reflection of the video.

Here at Keywest Video, we are professionals when it comes to producing high quality product videos. We have been producing corporate videos for over 20 years. We can help any business big or small produce a product video that will get the product noticed, and if for kickstarter, can help it achieve the funding goal it needs by the deadline.

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Stuart Steinberg
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