IIT Institute of Design Convenes “Design for Innovation” Executive Education Series

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First Workshop Series in Minneapolis-St. Paul Offered by Nation’s Largest and Top-Ranked Graduate-only Design Program

Bloomberg Businessweek describes IIT Institute of Design as “one of the best sources of creative talent for business today.”

IIT Institute for Design will convene a series of full-day workshops exploring the fundamentals of graduate-level innovation practice. Based in Chicago, IIT Institute of Design runs the nation’s top-ranked and largest graduate-only design program. The event series is the first time Institute of Design has held executive education courses in Minneapolis-St. Paul.

Bloomberg Businessweek describes IIT Institute of Design (ID) as “one of the best sources of creative talent for business today.” The design process taught at ID has been likened to “cutting cubes from fog,” in other words, bringing definition to ambiguity. As the pace of change in the world continues to accelerate, the demand for people trained to take on the ambiguous will continue to grow.

“Minneapolis-St. Paul is home to numerous world-leading companies and has rebounded quickly from the economic recession. There is a huge opportunity for companies to help make the future,” said Ashley Lukasik, director of corporate relations, communications, and marketing for ID.

“Minnesota’s savvy business community has a strong tradition in seeing innovation as the path to profits. Companies are seeking to produce new things—reframing the conventional view of their current offering is an effective way to do that,” said Patrick Whitney, dean of ID. “We are delighted to partner with leading design firms like bswing to host conversations that are critical to the success of innovation within corporations.”

The workshop series is $3,700 per person for the package of three or $1,400 for individual events. The workshop series is produced in collaboration with bswing, a mission-based user-experience design firm. Held in bswing’s offices at 700 N. Washington and led by ID faculty, the workshops are:

  •     Opportunity Framing, Senior Lecturer Jeremy Alexis; Date: Sept. 27; Time: 9 am – 5 pm
  •     Communicating the New, Assistant Professor Kim Erwin; Date: Oct. 4; Time: 9 am – 5 pm
  •     Prototyping, Assistant Professor Anijo Punnen Mathew; Date: Oct. 18; Time: 9 am – 5 pm

About bswing
Driven by the mission “make tomorrow matter,” bswing helps people imagine and create the future. With years of industry experience in in energy, retail, healthcare, financial services, and higher education, bswing combines a deep understanding of user needs and desires with great design to create better products, services, and experiences. The firm provides concept/prototype development that allows organizations to pivot to meet the needs of changing markets and also designs experiences that help organizations tell their stories and connect with key audiences. bswing’s clients include Landis+Gyr, Room & Board, Oracle, Center for Energy and Environment, Prime Therapeutics, and University of Minnesota’s Center for Pediatric Blood and Marrow Transplantation.

About IIT Institute of Design
IIT Institute of Design is a graduate school of the Illinois Institute of Technology located in Chicago. Since its founding as the New Bauhaus in 1937, the Institute of Design has grown into the largest full-time graduate-only design program in the US, with students from around the world. IIT Institute of Design is ranked number one for research and theory, based on skills sought by recruiting organizations and number six for overall best industrial design graduate schools. The school offers a professional Master of Design degree program with areas of study in communication design, interaction design, product design, strategic design, systems thinking, and user research; a dual Master of Design / MBA degree program with the IIT Stuart School of Business; the Master of Design Methods, a nine-month program for mid-career professionals; and a PhD in Design. The Institute of Design created the country's first PhD design program in 1991.

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Rob Davis
bswing
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