(PRWEB UK) 5 September 2013
Architectural Mouldings, a successful family business producing hand crafted fibrous plaster mouldings for more than a quarter of a century, have announced they will now be trading under the name Fullbrooks of England, with immediate effect. The aim being to move the business forward with a name that conveys a sense of tradition, national and family heritage, and one that resonates a sense of inherent quality, reconciling the brand identity with the sophistication of the work they produce. The name change will also help distinguish the company from competitors offering similar services in the digital domain. The success of the company has in no small way helped ‘architectural mouldings’ become a widely-recognised industry term, and despite the firm being one of the beneficiaries of this, it’s also the reason they have decided it was time to make this distinction between their brand identity and the generic description of their area of expertise.
With their ongoing concern being to create modern day palaces and homes that will leave their mark on architectural history, they felt that the brand name needs to be one of distinction. “For 25 years, our company name has told you what we do, but our new name tells you who does it. After all, we are a family business and are proud of our heritage,” said Managing Director and Founder, Darren Fulbrook. With a meticulous understanding of (not to mention palpable admiration for) classical architecture, the “orders of architecture”, proportion and scale, they insist on all of their craftsmen having a perfectionist’s eye for detail. "The order of a classical building is like the mode or key of classical music,” explains Mr. Fullbrook. “It is established by certain modules like the intervals of music, and it raises certain expectations in an audience who are attuned to its language. The orders are like the grammar or rhetoric of a written composition."
With generations of knowledge and experience to draw upon, they’re equipped to help their clients with technical and design advice and with a wealth of similarly passionate experts as industry contacts, they’re able to become involved with projects from the very first stages of the design process. Having a specialist and increasingly rare skill set (which they assure cannot be learned in any school or university), the team at Fullbrooks of England possess the ability to turn even the most expressive and extravagant ideas into reality, with the justifiably confident motto: 'If you can draw it, we can make it.' As Mr. Fullbrook asserts: “Why stick rigidly to tradition? Our classical training is versatile, and with the introduction of modern materials and design technology, the possibilities for precision and unique, outstanding results - no matter what the brief - are endless.”
Very little has changed in the methods employed by Fullbrooks’ master craftsmen since the 1700’s. This is something that sets the company apart from other firms and it is why they are commissioned by organisations that need optimum levels of authenticity, skill and tradition in the workmanship. They clearly trust Fullbrooks to deliver work that is as well executed as the original article, hence why they’ve been contracted for everything from restoration projects of Grade II listed buildings such as Leigh Court in Somerset, to modern shopping complexes such as Selfridges and Westfields in London.
Though having worked for a long list high net worth individuals, super-prime home owners and the architects and designers that create these properties for them, a discrete approach to their working relationships has always been key. “We’ve completed work for Lords and Ladies, Sheiks, Princes and Princesses and we pride ourselves on our discretion.” assures Mr. Fullbrook. Furthermore, their skills are not just sought for land-based projects. They’ve also created marine-grade products that have been installed on some of the finest cruise ships in the world. These achievements have helped them garner increased interest internationally and they’re currently relishing the prospect of further showcasing their skills and heritage, and, crucially, flying the flag for Great British craftsmen around the globe.
About Fullbrooksof England
Fullbrooks of England manufacture a wide range of fibrous plaster mouldings suitable for any interior that requires a touch of opulence, as well as mouldings in glass reinforced polyester (resin), glass reinforced cement, cast stone and jesmonite. All their products are made by skilled craftsmen using traditional materials and tried and tested methods and are reinforced to make them long-lasting, more durable and easier to fix.